WorldTech IT offers flexibility, focus, and a culture where your teammates are genuine, care for you, and love what they do. The Marketing Operations Manager will be responsible for owning and optimizing the demand generation engine that fuels our sales pipeline. This role will oversee multi-channel marketing campaigns, drive marketing automation initiatives, and work closely with sales to ensure seamless lead conversion. If you love using data to power high-impact marketing strategies, this role is for you.
Key Responsibilities
Develop and execute multi-channel demand generation campaigns to drive high-quality leads.
Own marketing automation and CRM workflows to improve lead tracking, scoring, and handoff to sales.
Optimize paid media, SEO, content, and outbound lead generation tactics.
Manage email marketing sequences to nurture leads through the funnel.
Analyze and report on campaign performance, lead flow, and ROI to refine strategies.
Collaborate with sales to refine ICP targeting, messaging, and qualification criteria.
Improve marketing attribution models and CRM data accuracy to drive better decision-making.
Identify new tools, tactics, and growth opportunities to scale lead generation efforts.
Ideal Skills
Expertise in Salesforce, HubSpot, Google Analytics, and marketing automation platforms.
Strong background in B2B demand generation, ABM, and funnel optimization.
Experience running PPC, SEO, LinkedIn Ads, and paid media campaigns.
Data-driven mindset with proficiency in Google Sheets/Excel, SQL (a plus), and A/B testing.
Knowledge of email marketing, segmentation, and nurture campaign best practices.
Personality & People Skills
Highly analytical - Loves diving into data to drive decision-making.
Growth-focused - Always looking for new ways to improve lead generation efforts.
Team player - Works closely with sales, operations, and content teams to align goals.
Fast learner - Able to quickly adapt to new tools, trends, and market dynamics.
Strong communicator - Can effectively explain marketing insights to sales and leadership.
Why Join Us?
It might sound cliché, but this is truly a unique once in a lifetime opportunity to join a growing company you can help shape - not just work at.
Opportunity to earn company shares.
We value you and your development, we'll give you the tools you need to progress in your career.
Competitive salary and great benefits package. Benefits include - 100% of individuals health insurance paid - including dental & vision. Cell phone & Internet paid, 100k life insurance (individual can increase), 3 business weeks of vacation, 3 flex days, ~11 company holidays. Best of the best peripherals - choice of PC or MAC.
Join us and help shape the future of lead generation at WorldTech IT!