Director, Marketing Healthcare - North America at ATTINDAS in Raleigh, North Carolina

Job Description:

Description
Position at Attindas - US



Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.



Mission: We champion health, dignity and comfort.



Vision: To be a global leader in absorbent hygiene by meeting consumers' diverse needs through effective, affordable and widely available personal care solutions.



Our Values: Personal, Agile, Innovative, Integrity



Job Summary:


Lead and execute marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Balance creative vision, data-driven decision-making, and leadership to align marketing efforts with business objectives.



Key Responsibilities:

• Develop and oversee comprehensive marketing strategies aligned with company goals.


• Ensure strong brand positioning and consistent messaging across channels.


• Lead digital marketing efforts, including SEO, PPC, and customer acquisition.


• Drive content creation and market research to enhance consumer engagement.


• Collaborate with sales teams to generate leads and optimize CRM integration.


• Manage budgets, track performance metrics, and optimize marketing spend.


• Build and mentor a high-performing marketing team.


• Work cross-functionally with internal teams and external partners.

Success Metrics:

• Growth in brand awareness, engagement, and digital presence.


• Increased qualified leads and improved conversion rates.


• Enhanced customer retention and lifetime value.


• Strong ROI measurement and cost efficiency.

Required Qualifications:

• BS/BA in Marketing, Business, or related field (MBA preferred).


• Experience in Healthcare marketing.


• 7+ years of people leadership experience.


• Expertise in healthcare distributor and facility marketing.


• Strong financial acumen and cross-functional leadership skills.


• Proficiency in digital marketing and analytics tools.

Preferred Qualifications:

• Experience in private label development and sales.


• Strong collaboration and interpersonal skills.


• Proficiency in social media and traditional marketing methods.


• Demonstrated ability in talent development and strategic execution.

Attindas is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, color, sex (including gender identity or expression, sexual orientation, and pregnancy), marital status, religion, national origin, genetic information, disability, or veteran status. Apply Now