Search Engine Optimization Analyst at Gannett in McLean, Virginia

Job Description:

The SEO Analyst role will deliver best practice Search Engine Optimization (SEO) to web based local businesses. This role interfaces with internal and external customers, support teams, and others to deliver solutions that cater to our local SEO clients. This role demonstrates expert proficiency with online search and advertising technologies and web based marketing techniques.

The SEO Analyst will be responsible for implementing and managing Search Engine Optimization (SEO) solutions in support of the company's Reach SEO offerings

The candidate must be flexible and able to multitask across a variety of job duties, including the ability to:

• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities

• Monitor and report on metrics such as page ranking, site traffic trends, effectiveness of site optimization etc.

• Update website content and meta data via LocaliQ's proprietary CMS

• Troubleshoot underperforming SEO profiles and provide a cost effective solution

• Keep up to date on the latest SEO best practices, strategies sand technologies

• Proactively provide strategic recommendations applicable to clients' business models, expectations, and goals

• Build rapport with clients' representatives through routine and scheduled interactions

Knowledge Skills and Abilities:

• Strong understanding of SEO best practices

• Working knowledge of web protocols, web application architectures and frameworks

• 1+ years of demonstrated SEO experience with web development experience

• Knowledgeable in HTML, CSS, and other SEO related technologies

• Proven ability to improve organic search performance within major search engines

• Experience with various tools including Google Analytics, AdWords, and Search Console

• Strong analytical skills with the ability to solve complex problems

• Effective oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience

• Strong organization and project management skills to manage multiple ongoing projects

• Strong sense of ownership, drive and urgency

• Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment

• Previous experience with web platforms such as WordPress, HubSpot, GoDaddy, Squarespace, Magento preferred

Key Competencies:

• Analytical abilities

• Can quickly analyze issues to identify root cause

• Able to evaluate large volumes of data to make inferences and recommendations

• Strategic Perspective

• Looks at multiple aspects when evaluating industry vertical performance

• Can easily pose and suggest future technique scenarios

• Able to discuss multiple aspects & impacts of issues and propose future options

• Managing through System & Process

• Can design practices, processes, and procedures to assist in SEO program management

• Can work with other team members to accomplish common goals

• Demonstrates excellent attention to detail

• Possesses strong business ethics, is reliable and dependable

• Customer Focus

• Establishes and maintains effective relationships with clients

• Seeks client feedback and incorporates it into future activities

• Demonstrates dedication to meeting client expectations and requirements

• Acts with customer in mind

• Translates client needs into actionable goals and tasks

• Educates clients on Best Practices and overall education of SEO

• Cooperative team player with the ability to work independently

• Has high energy, a confident manner

Qualifications:

• Bachelor's Degree

• 1+ years of work experience in a similar role or combination of education and experience

• Demonstrated ability to optimize websites for SEO

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $43,000 and $55,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
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