Marketing Manager at SCUSA Saputo Cheese USA Inc. in Milwaukee, Wisconsin

Job Description:

At Saputo, we bring good to the table by making high-quality products, investing in our people, and supporting communities around the world . As a top 10 global dairy processor, we value contributions that matter and strive to foster an inclusive, growth-driven work environment. Ready to bring your best?


We are seeking a dynamic, results-oriented Brand Marketing Manager who thrives in a fast-paced, hybrid work environment to assist in the development and implementation of business and marketing strategies to drive profitable growth for the Saputo Specialty Cheese portfolio of brands. The ideal candidate will be versatile and know their market, portfolio, and consumers better than anyone else. They will have strong, analytical, leadership and communication skills and be highly attuned to both the competitive environment and pop culture. They will be detail oriented and be capable of managing complexity across numerous stakeholders to deliver results on time, with excellence.



How you will make contributions that matter...




Brand Business Management & Analysis:

• Assist in the development of brand positioning and multi-year strategies for assigned brands.
  
  


• Use consumption/panel and shipment data, sales performance, and financial analysis to understand key business metrics; report and make recommendations to improve performance of assigned categories/brands
  
  


• Prepare periodic business reviews, market assessments, and ROI/performance analysis to help develop selling stories, recommend actions to improve business performance, and to track and measure results.
  
  


• Partner with Marketing Director and Trade Activation Mgr. on budget management for Specialty channel, including a monthly reconciliation of budget actuals.
  
  

Marketing Communications Planning and Execution:

• Lead the development and implementation of integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) for assigned brands; ensure alignment and clarity with cross-functional teams.
  
  


• Serve as day-to-day lead with agency partner for assigned brands, working together to develop and execute breakthrough programming that will support strategic growth priorities.
  
  


• Facilitate all reviews of marketing communication content with internal Saputo stakeholders, including, but not limited to corporate communications, sales, and legal teams.
  
  


• Lead measurement of marketing program effectiveness with a ROI lens, making optimization recommendations, where needed.
  
  


• Work closely with Trade Activation Manager to adapt (assigned) brand strategies for retail channel and mobilize to drive business results.
  
  

Subject Matter Ownership:

• Serve as a subject matter expert in media (digital, print, broadcast, trade, etc.), PR and owned properties (social & website) to advance Saputo's Specialty Cheese marketing plans.
  
  


• Attend and participate in learning opportunities (webinars, conferences, etc.) to seek out innovative techniques in marketing, merchandising (both in-store and digital) and eCommerce; share trends back with key internal stakeholders (Brand, Sales, Category teams, etc.), where applicable.
  
  

Innovation:

• Work closely with category management team, R&D, culinary and packaging teams to craft long-term brand innovation strategy, including vision, objectives, guardrails & future pipeline.
  
  


• Lead innovation and renovation commercialization launches to sales and end consumers, working with the category management team as they lead projects through the stage gate process for assigned categories, ensuring a successful launch, and performing post-launch analysis.
  
  


• Lead changes to base product and packaging, to ensure brand optimization, working closely with the specialty cheese category management team.
  
  

Event Activation Oversight:

• Support management of and/or provide oversight of assigned trade and customer events, planning, and organizing all necessary products, props, travel logistics and communications to internal and external (supplier) attendees.
  
  

You are best suited for the role if you...

• have a Bachelor's degree in Marketing or related field
  
  


• have a minimum of 5-7 years' experience of relevant CPG or similar experience
  
  


• have experience managing multiple projects at once in a fast-paced environment.
  
  


• are an independent and proactive contributor that can excel in changing and ambiguous situations.
  
  


• have the ability to analyze relevant data, insights, and information to identify opportunities and develop strategy and plans to address.
  
  


• are an excellent communicator and collaborator with the ability to champion brand plans, priorities, and strategies effectively. Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional team and agency partners.
  
  


• have demonstrated ability to develop and cultivate relationships.
  
  


• have strong organizational skills, ability to break down complex topics into simple actionable messages.
  
  


• have digital marketing and/or agency management experience (Preferred)
  
  


• have budget management experience
  
  


• have demonstrated ability to develop and cultivate relationships
  
  


• have a full ownership mindset towards category/brand strategies and associated performance.
  
  


• gain trust and respect of management, cross-functional team, vendors, and agency partners.
  
  


• have the ability to make decisions in a complex environment without having all the information at hand.
  
  


• are able to give and receive ongoing, straightforward, and constructive feedback.
  
  


• develop trustful relationships and engages teams towards common objectives.
  
  


• can be trusted to contribute key deliverables on-time with the utmost quality and accuracy.
  
  

We support and care for our employees by providing them with...

• Development opportunities that enhance you career fulfillment
  
  


• Meaningful compensation & benefits that help you care for your family
  
  


• Opportunities to contribute to your community and enhance the lives of others through Saputo products
  
  

Salary range: $85370 - $112050


Salary offers will vary commensurate with experience, educations, skills and training


In the USA, Saputo ranks among the top three cheese producers and is one of the top producers of extended shelf-life and cultured dairy products, with a portfolio of well-loved brands such as Stella, Frigo Cheese, Montchevre, Stella, and Treasure Cave. We also boast a strong foodservice presence, partnering with reputable chain restaurants and broadline distributors.


Whether your expertise lies in manufacturing, operations, supply chain, sales, quality assurance, or in any other function, your role is integral to our success. You will make contributions that matter, all while working alongside colleagues who genuinely care about your success and who will roll up their sleeves to help.


Saputo Cheese USA Inc. and Saputo Dairy Foods USA, LLC endeavors to make CareersUSA.Saputo.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Human Resources at 214-863-2300 or email us.recruitingsupport@saputo.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.


Saputo Cheese USA Inc. and Saputo Dairy Foods USA, LLC are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you'd like more information on your EEO rights under law, please visit www.EEOC.gov.


To review the Saputo Cheese USA Inc. and Saputo Dairy Foods USA LLC Privacy Notice for California applicants, please visit our Corporate website associated section by clicking here (English) or here (Spanish). Apply Now