Graphic Designer/Digital Media Specialist (HR Title: Digital Marketing Specialist I) at Southern Methodist University Inc in Dallas, Texas

Job Description:

Description



Salary Range:



Salary commensurate with experience and qualifications



About SMU



SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.


SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.


SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.


Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.


SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.



About the Position:



This role is an on-campus, in-person position.


The Digital Marketing Specialist will provide creative expertise to support the marketing and promotional efforts of the Dr. Bob Smith Health Center (DBSHC). This role blends traditional graphic design skills with digital media expertise to craft impactful visuals for print and online platforms. Collaborating with university and health center staff, the designer will report directly to the Executive Director and play a key role in advancing DBSHC's outreach.



Essential Functions:

• Design & Content Creation: Create print materials such as brochures, posters and flyers. Design digital content for DBSHC website, email templates, digital monitors, social media (e.g., Facebook, Instagram, X) and PPT presentations.
  Capture/edit photography to enhance promotional materials. Keep organized digital folder of design assets (e.g., photos, completed projects) for Exec Director's access.
  
  


• Digital Media and Analytics: Distribute visual assets across social media and other platforms. Send out event notifications via email to the campus. Monitor engagement metrics (e.g., likes, shares, clicks) to evaluate effectiveness and refine future designs.
  
  


• Collaboration and Communication: Work with campus partners and DBSHC staff to align designs with project goals and brand standards. Engage in co-marketing efforts with other departments as appropriate. Collect feedback from stakeholders at key stages to ensure accuracy and satisfaction.
  
  


• Project Management: Manage multiple projects independently and with the marketing team, meeting deadlines efficiently. Track progress and communicate updates or challenges to the Executive Director.
  
  


• Other duties as assigned
  
  

Qualifications



Education and Experience:



A Bachelor's degree is required. A degree in graphic design, art or related discipline is preferred.


A minimum of two (2) years of experience in a professional graphic design role is required. Experience in a creative agency, marketing department, or a university design unit is preferred.



Knowledge, Skills and Abilities:



Candidate should exhibit excellent interpersonal and verbal communication abilities, enabling them to effectively engage with diverse groups across the University and foster productive relationships with various stakeholders. Additionally, the candidate must possess strong written communication skills, including proficiency in editing and proofreading


Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.


Candidate knowledge of digital media trends and best practices (e.g., social media design, accessibility) is required.


Candidate must be able to demonstrate proficiency with design software, including Adobe Creative Suite (e.g., Illustrator, InDesign, Photoshop, Dreamweaver).



Physical and Environmental Demands:

• Sit for long periods of time

Deadline to Apply:



Priority consideration may be given to submissions received by April 10, 2025.


This position is open until filled.



EEO Statement:



SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.



Benefits:



SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.


SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.


The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits. Apply Now