Marketing Manager – Segment Marketing at T. Rowe Price in Baltimore, Maryland

Job Description:

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. 

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.  

Join us for the opportunity to grow and make a difference in ways that matter to you. 

Role Summary

The Marketing Manager manages the implementation of Go-To Market plans for Americas for specified equity, fixed income, and alternatives products and thematic content, including contributing to strategy development, formulating product positioning, market research, content development, execution and distribution of tactics and measurement with the goal of improving and enhancing our ability to win and retain assets. This role supports the Director of Segment Marketing, as well as the marketing team and relationship managers in the U.S. and Canada to execute marketing strategies and initiatives. The role will interact with resources from other departments, such as investment management, global brand management, and shared services, to produce and disseminate high level, institutional quality content, presentations, advertising, and PR that positively positions and differentiates T. Rowe Price in the marketplace, and increases awareness, consideration and selection by institutional investors.

Responsibilities

Tactical planning and execution in support of identified business initiatives coupled with creative idea generation: Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients. Analyzes and monitors relevant industry trends and draws on investment and market knowledge to make informed recommendations and decisions. Collects data and assesses and synthesizes key performance indicators to provide recommendations and tactical marketing plan adjustments as well as for reporting and benchmarking.

Manages the development and execution of integrated investment marketing campaigns: Drawing on investment and market knowledge, as well as marketing and project management skills, manages the development of engaging, timely and meaningful output and integrated campaigns to support identified strategies and/or initiatives. Provides direction and input on content. Manages appropriate resources in the creation and production of output from initial idea through final, legally approved product, as well as dissemination and measurement. Output includes but is not limited to presentation decks, sales and client collateral, advertisements, web content, social media content, investment insights, email promotions and newsletters.

Manages projects: Gathers required background and perspective from lead segment marketer, Americas relationship managers, investment professionals and other business unit managers, to provide informed direction to creative, writing and legal teams. Ensures projects are properly executed and content meets the desired need within the agreed timeframe.

Ad Hoc Projects: Supports various ad hoc marketing projects and initiatives as appropriate including cross business unit efforts.

Qualifications
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND


• 5+ years of total relevant work experience

Preferred: 

• 5+ years of experience that combines marketing, communications, and investments preferably with an investment management firm


• Experience working in the institutional asset management field with base knowledge of institutional investment strategies


• Knowledge of financial markets and investing


• Intellectual curiosity and knowledge of current trends in the Institutional marketplace


• Strong analytical skills, both quantitative and qualitative 


• Marketing and project management related experience 


• Self-motivated, team-oriented, responsible, creative thinker and problem solver with excellent attention to detail and a personal drive to impact business results


• Superior organizational and time management skills, executing and managing multiple priorities simultaneously


• Excellent written and oral communication skills, interpersonal skills, and ability to interact and work collaboratively with senior investment professionals and executives

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (e.g., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant work status).

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$85,000.00 - $145,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$93,500.00 - $159,000.00 for the location of: Washington, D.C.
$106,000.00 - $181,000.00 for the location of: New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role.  Base salary is only one component of our total compensation package.  Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. 

Benefits

We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.   

  

Featured employee benefits to enrich your life:   

• Competitive compensation  

• Annual bonus eligibility  

• A generous retirement plan  

• Hybrid work schedule  

• Health and wellness benefits, including online therapy  

• Paid time off for vacation, illness, medical appointments, and volunteering days  

• Family care resources, including fertility and adoption benefits  

  

Learn more about our benefits.  

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

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