Marketing, VP at State Street in Boston, Massachusetts

Job Description:

Who we are looking for

Leading the Campaign Strategy team, the Head of Marketing Campaign Strategy will drive the strategy and execution of marketing for priority campaigns, with the goal of generating demand and fueling the growth of our products and solutions globally.

This role works to not only strengthen our brand, build awareness, and drive sales opportunities globally, but also must develop a marketing strategy focused on arming our client-facing teams with the tools and information they need to position State Street as a leader in the industry.

As a successful candidate for this full-time role, you will help deliver thematic, multi-channel marketing campaigns that engage target audiences in our key markets (US, UK/EMEA and APAC), and aimed at raising brand awareness and generating demand for State Street's capabilities. Delivering on effective digital and performance marketing strategies for each campaign with the intent to capturing high quality marketing qualified leads is strategic to the role.

You are an organized, proactive team player; we are looking for you to bring positivity and continuous support to those around you. Working across multiple divisions, your ability to collaborate, foster relationships and bring solutions to the table are essential assets. This role would suit someone who has B2B marketing experience, but it is not essential to have knowledge of financial services or products.

Why this role is important to us

At State Street, our purpose is to help create better outcomes for the world's investors and the people they serve. Every one of us - in our own way - can help make that purpose a reality. As a leading creative voice, you'll join a team that is challenging conventions, shaping the future of investing and making a difference for our clients, our communities and each other.

If you are looking to make your mark in a vital and dynamic industry - and work with people who are creating the future of State Street - join us!

What you will be responsible for

As Head of Marketing Campaign Strategy, VP you will:

• Develop and implement a production strategy that supports our brand and marketing objectives, and manage stakeholders on optimal production approaches


• Lead and mentor a small but high-performing team of project managers - one direct report and one matrix - ensuring an aligned understanding of creative vision, process and guidelines that enables Brand and Creative to deliver high-impact work


• Oversee the planning and scheduling of production activities globally, setting efficient timelines, allocating resources and managing potential disruptions


• Collaborate with Marketing channels, business stakeholders and vendors to ensure optimal development, execution and delivery of creative work


• Identify and implement process improvements to optimize production efficiency and mitigate process risk while maintaining a high bar for quality


• Maintain strong relationships with vendors and suppliers, ensuring timely delivery of assets, and working with Procurement to negotiate and execute contracts when necessary


• Develop and evangelize guidelines and quality standards to ensure consistent performance, results and value across our production touchpoints


• Co-manage the Brand and Creative budget, working with channel leadership to align prioritized initiatives, identify optimization opportunities and rigorously track spend


• Serve as the Brand and Creative point person and subject matter expert for State Street's planned implementation of Workfront


• As needed, summarize the output and deliverables of the team to support performance measurement and reporting

These skills will help you succeed in this role:

• Strong communication skills


• Project management and a good understanding of marketing deliverables and timeframes


• Ability to operate within a fast-paced, global environment


• Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)


• Strategic, critical thinking and problem-solving abilities


• Ensure initiatives are delivered on time and on budget by working closely with partner agencies and internal colleagues to implement, optimize and report on performance


• Work closely with campaign leads, marketing channels (such as digital services, customer insights and analytics etc.) and our digital media agency to develop strategies for our flagship campaigns, including, but not limited to, search engine marketing, paid social media promotions, other paid media and partnerships (such as Savvy Investor).


• Partner closely with content, digital and design teams to ensure the campaigns deliver a consistent voice in a highly effective, engaging, and responsive manner across our target audiences


• Measure effectiveness and ROI of marketing activity and optimize campaigns based on target engagement with a goal of identifying and scaling best practices


• Draft and submit budget proposals, accruals and recommend changes where necessary


• Build, develop, and grow any business relationships with the coverage and regional teams, where necessary to the success of the campaign / project

• 7-9 years relevant marketing and communications experience, preferably in a B2B and/or financial services organization


• A degree-level education


• Excellence in verbal and written communications and knowledge of communications best practices


• Experience managing marketing projects: online campaigns, in person and virtual events, brand/advertising, editorial, partnerships/sponsorships.


• The role will have a strong connection into our social media team, so a good understanding of B2B social media best practice and optimization is advantageous.


• Outstanding interpersonal skills and ability to interface with colleagues from a variety of locations and time zones, to produce content that is interesting and relevant


• Working in matrix structures and cross cultural environments with an ability to operate on their own, as part of a team and globally


• Ensuring that the highest level of the integrity and ethical behavior is continuously adhered to


• Flexible hours may be required to manage projects across regions / time zones

We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

Salary Range:
$110,000 - $177,500 Annual

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Job Application Disclosure:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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