The Inside Sales Representative is responsible for generating leads from various sources such as cold calling, website inquiries and social media platforms, qualifying those leads prior to passing the information to the outside sales team. Additionally, this role will require managing the lead process, assignment of leads and follow up by maintaining a portfolio of prospective customers through CRM and lead nurturing.
Primary Responsibilities and Duties:
Perform heavy cold calling, outbound calls to prospective customers
Perform marketing via the telephone to qualify customer leads
Develop and maintain a portfolio of prospective customers through CRM and lead nurturing
Establish and maintain customer relationships by introducing new products, selling and upgrading regular products and informing customers of any promotions
Tracking, assigning, and validating all leads generated across marketing efforts including inbound calls and emails to CX
Work with the outside sales team to drive revenue and market share
Research and qualify customer leads using the internet and other tools
Develop a call structure and ability to prioritize calling strategies
Achieve or exceed designed new customer call targets by providing coverage via the telephone and other means of electronic communication
Utilize product knowledge to provide technical assistance to customers and assist them in identifying and qualifying (if necessary) products to meet their needs
Informs management of sales activity by submitting periodic reports such as call logs, monthly highlights, converted and lost accounts
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
Develop and track key performance and sales call reporting on weekly, monthly, yearly basis
Analyze customer and sales data in order to determine growth opportunities
Responsible for the completion of any special projects or the assignment of other duties as requested by Management
Position Requirements:
Four-year degree or two years related work experience or equivalent combination of education and experience
Strong focus on customer business development and proven inside sales experience
General knowledge of the petroleum distribution industry and products
Must be detail oriented and well organized
Solid closing skills with excellent communication and organizational skills
Excellent telephone skills and ability to establish call rapport and meet call quotas
Cold calling sales experience
The petroleum industry is rapidly changing; thus candidates must be comfortable with a fast paced, opportunity filled work environment
Must possess a level of selling skills and knowledge to schedule highly qualified leads
Previous CRM and social media platform experience such as Sales Force and LinkedIn.
Position Competencies:
Ability to work independently as well as with a team.
Ability to work in a fast-paced environment, performing multiple duties/tasks within defined deadlines.
Proven experience identifying problems of varying complexities and finding effective solutions with few guidelines.
Responsive to the needs of internal and external customers with sense of urgency and commitment to follow up.
Sense of urgency and commitment with strong follow up skills.
Proven precision and attention to detail with a high level of accuracy.
Demonstrate a professional and positive attitude in all internal and external customer interactions.
Excellent interpersonal skills, written and verbal communication, and listening skills.
Self-driven and motivated individual with excellent planning and organizational skills.
Display proficiency with Microsoft Office Word, Outlook, PowerPoint, etc.
Working Environment:
The work of this position is performed in an environmentally controlled office environment. This position requires the ability to work under pressure and communicate with a diverse population including other employees, customers, vendors, etc. This position also requires prolonged periods of sitting in a regular seated position as well as the use of general office equipment including phones, printers, computers, (mouse, keyboard, etc.)
The job description of the Inside Sales Representative is not inclusive and is subject to changes, additions, and deletions as determined by the supervisor.
The McPherson Companies, Inc. is an Equal Opportunity Employer – M/F/Vets/Disabled.
Equal employment opportunity, including veterans and individuals with disabilities.