Senior Marketing Proposal Specialist at McCownGordon Construction in Wichita, Kansas

Job Description:

People love to work here, plain and simple.
It's easy to love your job when you're surrounded by driven, passionate leaders. We show up every day and give it our all; not because we have to, but because we want to.



POSITION SUMMARY



Leads and executes pursuit efforts to support business unit and corporate winning work strategy. Collaborates with business units and operations team leaders to strategize, develop, and implement proposal initiatives to position the firm, drive sales and achieve business goals. Develops high impact proposals, interview decks and other strategic sales materials to communicate and elevate the company's brand, message, values, culture and expertise in customized pursuit materials.



PRIMARY RESPONSIBILITIES




Pursuits

• Helps lead Left of Launch strategy for pursuits to plan, position and develop creative winning strategies.
  
  


• Leads and manages the pursuit process from start to finish, driving pursuit teams to develop strategic messaging that aligns with client goals.
  
  


• Drives teams to understand our benefits and differentiators, incorporating them into customized proposal and interview deliverables using compelling messaging and storytelling.
  
  


• Seeks and implements ways to enhance systems and processes for information management related to pursuits.
  
  


• Develops and fosters relationships with key leaders acting as trusted advisor in the pursuit process.
  
  


• Ensures quality control in all deliverables.
  
  


• Manages uncertain and short-notice deadlines with flexibility and nimbleness.
  
  


• Leads pursuits with minimal oversight from other marketing team members.
  
  

Proposal Strategy

• Contributes to pursuit planning process by actively engaging in planning sessions, evaluating research and data, discussing strategies, and developing value propositions
  
  


• Communicates brand strategy and ensures consistency and alignment across all pursuit materials.
  
  


• Focuses on continually improving the pursuit process and deliverables, striving to position the company to win work with strategic and creative approaches.
  
  


• Serves as a liaison to the corporate marketing team for pursuit-related marketing campaigns, providing strategic direction and collaborating to execute tactics across all marketing channels (website, social media, advertising, media relations, email marketing) to positively position the company to win work.
  
  


• Conducts and shares insights gained through researching competitors, industry trends and the market to develop strategic differentiators and value propositions that position us to win.
  
  

Content Management

• Creates, writes and designs proposal materials, including resumes, project profiles, response templates, etc.
  
  


• Analyzes pursuit data and leverages insights to develop compelling content and statistics for use in proposals and other pursuit materials.
  
  


• Coordinates with the digital marketing team to ensure website(s) align with business unit pursuit priorities.
  
  


• Develops project award nominations by identifying opportunities, working with operations as needed, writing and submitting awards nominations for projects.
  
  


• Assists with process of gaining testimonials and client quotes for use in the pursuit process.
  
  


• Manages project photography assignments to keep project profiles updated with current visuals.
  
  


• Maintains CRM database by updating information and educates team to drive consistency and accuracy.
  
  


• Provides support and assistance to the marketing team for other initiatives, as needed.
  
  

MINIMUM QUALIFICATIONS

• Bachelor's degree in journalism, Communications, Advertising, Public Relations, Marketing or related field, or equivalent combination of education, training, and experience..
  
  


• Experience working in the AEC industry or professional services preferred.
  
  


• Minimum of 5-10 years of experience.
  
  


• Proficiency in Microsoft Office 365 especially Teams, OneNote, SharePoint, Word, Excel and PowerPoint.
  
  


• Proficiency in Adobe Creative Suite, including InDesign and Photoshop.
  
  


• Ability to work in a fast-paced, deadline-driven environment navigating simultaneous projects.
  
  


• Works productively and efficiently, balanced with a high level of quality.
  
  


• Excellent organization, planning and time management skills.
  
  


• Strong writing and editing skills.
  
  

WORKING CONDITIONS



The position requires work in an office environment.


Note: This job description reflects a summary of the job and does not prescribe or restrict responsibilities that may be assigned. The job description is subject to change at any time.


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