This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Responsible for providing expertise, vision and leadership to drive personalization strategies for AT&T across omnichannel touchpoints. The individual will develop and implement strategies that will successfully increase revenue, customer loyalty, and market share for AT&T through highly relevant, next generation personalized experiences rooted in data and best-practices. This role requires a proactive, data driven professional with strong personalization expertise and the ability to thrive in a dynamic environment.
Personalization Strategy: • Design and manage Personalization strategies across omnichannel experiences. • Determine how we will scale the deployment of personalization campaigns into our products and experiences. • Monitor and evaluate the effectiveness of personalization strategies and recommend improvements.
Analytics and Insights: • Deliver insights to accelerate more personalization, including those coordinated across customer journeys to improve company KPI's • Analyze personalization data to identify key issues, opportunities, and trends. • Develop detailed reports and dashboards to communicate insights to senior management. • Use data-driven insights to guide strategic decision-making and prioritization.
Cross-Functional Collaboration: • Collaborate with cross-functional teams including Digital, Marketing, and Technology to enhance the customer journey. • Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of personalization initiatives. • Participate in strategic planning sessions to align personalization strategies with overall business objectives.
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Qualifications • Bachelor's degree in Marketing, Business, or a related field. • MBA or advanced degree preferred. • 5-7 years of experience in marketing or e-commerce strategy and execution, with a proven track record of leading personalization strategies. • Strong understanding of digital marketing channels, tools, and best practices. • Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools. • Excellent leadership, communication, and project management skills. • Ability to manage multiple priorities and thrive in a fast-paced environment. • Experience with personalization platforms and technologies. • Knowledge of customer relationship management (CRM) systems. • Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR). • Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals. • Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements. • Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships.
Innovative: Creative thinker who proactively identifies and solves problems.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours: 40
Time Type: Regular
Location: Dallas, Texas
Salary Range: $143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.