Product Marketing Manager at Veterans United Home Loans in Columbia, Missouri

Job Description:

Whether you come from a background in marketing, user experience, product design, or a related field, you can be successful in this role. We don't require a specific degree or experience, but we're looking for translatable skills and relevant expertise. We will provide you with the training and development opportunities needed to build a career here!



About The Role:



As a Product Marketing Manager, you'll be the driving force behind making sure our realty products don't just exist-but thrive. You'll help connect the dots between product development and getting our solutions into the hands of customers. That means leading a talented cross-functional team of UX/UI designers and creatives, shaping product marketing strategies, managing launches, and using data to keep improving. Most importantly, you'll foster a collaborative and high performing environment where great ideas turn into great products.


Here's a snapshot of what you'd be doing:

• Leading and motivating a cross-functional squad of UX/UI designers and creatives, creating an environment where collaboration and high performance thrive. You'll be the main connection between stakeholders and your squad, making sure everyone is on the same page when it comes to product vision and roadmaps that align with business goals.
  
  


• Managing and prioritizing the product backlog, keeping projects aligned with big-picture initiatives and "north star" goals. You'll take charge of sprint planning, scheduling, reviews, and retrospectives-helping the team stay efficient, agile, and on track.
  
  


• Planning and rolling out new products with a solid strategy, organizing pilot programs and testing phases to ensure smooth launches and strong market adoption. You'll work closely with your team through every stage of creative and iterative development.
  
  


• Setting clear success metrics and collaborating with analysts to build and maintain reporting dashboards. You'll use these insights to understand product performance and market impact, making data-driven decisions along the way.
  
  


• Keeping an eye on total engagement and key drivers, identifying areas for improvement and testing new ideas to enhance user experience. You'll also track performance after launch, working with UX/UI squad members to keep refining and optimizing.
  
  


• Really getting to know our users-what they need, what challenges they face, and how we can create products that truly help them. You'll use these insights to shape smart, effective product marketing strategies and guide the team's creative work.
  
  


• Working with internal teams and external partners to find ways to grow traffic and expand our market reach. You'll also help develop training and educational materials to ensure users get the most out of our products.
  
  


• Pitching in wherever needed (excluding licensed tasks) to help foster a supportive and collaborative team culture.
  
  

About You:

• You thrive in a fast-paced, results-driven environment and love working as part of a team.
  
  


• Providing top-notch customer service comes naturally to you.
  
  


• You've got a sharp analytical mind and can turn data into smart, actionable insights.
  
  


• You're a clear communicator and can present complex ideas in a way that makes sense to everyone.
  
  


• You're a natural at engaging with different teams and external stakeholders, ensuring everyone is on the same page and moving towards success.
  
  

About Us:



We're all about helping Veterans and military families become homeowners. In two short decades, we closed over 500,000 VA Loans and became the #1 VA lender for homebuyers in the nation. But to us, success isn't measured in numbers. Our success is measured in living our values every day: Be Passionate and Have Fun, Deliver Results with Integrity and Enhance Lives Every Day. We always strive to provide friendly service to military homebuyers and their families. And we always seek to lift up people and communities across the country.


We're so glad you're here checking out this opportunity! If this role gets you excited but you're worried you don't check every box - don't sweat it. We're more interested in what you can bring to the team than a perfect checklist. If you're passionate, driven, and ready to make a difference, we'd love to hear from you. Come as you are, and together we'll create something amazing.



Interested? Apply Today!



Learn more about Veterans United on Glassdoor and our career site at vu.com/careers


Veterans United Home Loans and its affiliates are Equal Opportunity Employers that consider all qualified applicants regardless of race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information. Apply Now