Marketing Specialist 2 at The Judge Group Inc. in San Francisco, California

Job Description:

Location: San Francisco, CA

Salary: $42.00 USD Hourly - $52.00 USD Hourly

Description:

Role: Marketing Specialist



Schedule: San Francisco, Hybrid



Responsibilities

• Develop, launch, scale and optimize online acquisition campaigns utilizing paid media and owned and earned channels.
• Develop content to support Google Ads feature & product adoption programs.
• Develop, launch and scale email campaigns for Google Ads feature adoption
• Develop, test, and implement scaled marketing programs that help grow Ads customers, from creative brief, to production, to launch and measurement, from creative brief, to production, to launch and measurement
• Analyze all aspects of the user funnel to identify areas for improvement and audience-specific user journeys. Generate growth insights on user flows and growth models.
• Test, and launch experiments across a user's lifecycle. Measure the uplift and efficacy of experiments and campaigns using performance metrics, customer research, and hard data.
• Use data to build deep insights on customers throughout their journey with Google products
• Apply growth marketing principles and work with cross-functional stakeholders to define, launch, and measure experiments that drive business impact

Skill/Experience/Education

• Mandatory BA/BS degree with 5 years of experience working in operations and/or strategy consulting or campaign operations.


• 5 years experience in developing, testing, and managing integrated marketing campaigns and program management.


• Experience running scaled digital marketing campaigns, including paid media campaigns.


• Experience in designing experiment test plans for campaign variant testing.


• Experience in program management or in establishing / optimizing business processes.


• Effective communication skills and ability to drive discussions and presentations at all levels of the organization

Desired

• Curiosity, creativity, and passion for surfacing performance opportunities for advertisers at scale


• Familiarity with Google products, particularly Google Ads, Google Business Profile, Google Merchant Center and Google Analytics.

By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.



Contact: srout@judge.com


This job and many more are available through The Judge Group. Find us on the web at www.judge.com Apply Now