Associate Digital Marketing Manager at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

The Associate Digital Marketing Manager implements the development and management of digital, social, and customer relationship marketing (CRM) plans for low- to mid-level plans in coordination with internal partners and external suppliers.  This position supports the Manager, Digital Marketing and Sr. Digital Marketing Manager with scheduling paid and owned digital media channels, and processing invoices and financial documents, leveraging relevant reporting to analyze key performance indicators (KPIs) and detect trends, associations, and cause-effect relationships. He or she can also be assigned special projects, as needed.  Lastly, this position also plays a key role in upholding Publix’s customer-centric position by serving as the primary point of contact for resolving escalated Customer Care issues. 

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews. 

Responsible for: 

• Supporting corporate-wide Marketing campaigns by managing content calendars for owned and in-store media channels. Collaborating with campaign stakeholders to support the scheduling of content based on prioritized objectives established during Marketing's Annual Communication Planning. 

• Consulting with subject matter experts to assist with delivering, testing, and validating content for customer- and associate-directed communications campaigns. 

• Managing recurring and ad hoc assignments related to digital marketing. 

• Serving as the Digital Marketing single point of contact for Customer Care and providing prompt resolution to the customer, which includes researching customers’ concerns and crafting unique, issue-specific written responses. 

• Reviewing reporting dashboards and analytics reports for relevant campaigns and platforms, and identifying opportunities to apply findings. 

• Performing quality assurance (QA) tasks as assigned. 

• Bachelor’s Degree in a business field, or equivalent experience 

• One year of combined digital, social, email, CRM and owned media experience while working, completing school projects, or participating in an internship. 

• Knowledge of Marketing principles, processes, tools, techniques, and Marketing Communications planning. 

• Basic knowledge of digital and social media analytics and web analytics platforms, such as Adobe Analytics, Google Analytics and Facebook Insights 

• Basic knowledge of digital design, programming, e-commerce, and web development practices. 

• Basic knowledge of budgetary management, metrics, and reporting. 

• Basic knowledge of budgeting principles, including invoicing and reconciliations. 

• Basic knowledge of Microsoft Office (Word, Excel, Outlook and PowerPoint) and working knowledge of cloud-based file sharing programs, such as Office 365 

• Basic knowledge of content management systems and project management software 

• Detailed oriented 

• Analytical and problem solving skills 

• Excellent verbal and written communication skills 

• Time management and organizational skills 

• Bachelor’s degree in Marketing, Advertising, Communications, or equivalent experience 

• two (2) or more years of marketing/advertising or marketing communications experience with a large company/retailer 

• Experience with content scheduling. 

• intermediate knowledge of Microsoft Office (Word, Excel, Outlook and PowerPoint) and intermediate knowledge of cloud-based fie sharing programs, such as Office 365 

• intermediate knowledge of content management systems and project management software 

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health, dental and vision plans plan


• Paid Time Off


• Paid Parental Leave


• Short- and long-term disability insurance


• Tuition reimbursement


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)
  

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