Marketing, Public Relations & Business Development
Type
Regular Full-Time
Summary of Major Responsibilities
The Product Marketing Manager will be directly responsible for providing comprehensive support for the Associate Director across the entire spectrum of activity.
In this role, the Product Marketing Manager will manage all marketing materials, vendor relationships, website copy, publication files, and various other projects associated with promoting and educating physicians and patients on the Oncotype MAP test. Success in this position will require attention to detail and the ability to carry out multiple tasks in parallel. Competitive candidates will possess relevant experience in urology marketing, with a demonstrated ability to master complex scientific material and convey these concepts to others in a compelling, understandable manner.
Given the extensive contact the Marketing Department has with multiple internal and external parties, strong written, verbal, and interpersonal skills are essential. The Product Marketing Manager should enjoy working in an ever-changing environment and be able to maintain composure and poise in sometimes-hectic situations. To support departmental activities, this person will convey verbal and written requests and other information to internal and external parties on a routine basis.
Essential Duties and Responsibilities
Provide comprehensive support to the Associate Director.
Responsible for tools and programs focused on physicians and patients that can influence Oncotype MAP ordering.
Develop strategic, multi-channel integrated marketing plans for areas of responsibility; including customer segmentation, business trends, market opportunities, and staging and pacing of marketing tactical programs.
Successfully engage with advertising agencies to deliver high-quality assets; including, but not limited to, creative direction, and content for print and digital collateral, PR, social media, and promotional materials.
Maintain campaign metric dashboards to measure the effectiveness of marketing activities.
Propose and execute on customer and market research programs to provide key market insights and actionable business outcomes.
Work with customers and a matrixed team of internal stakeholders to build aggressive and realistic deliverables and timelines.
Answer questions and handle requests related to department programs and functions.
Keep current on all technical and clinical data associated with the Oncotype MAP assay.
Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
Support and comply with the company’s Quality Management System policies and procedures.
Regular and reliable attendance.
Strategic thinker with potential for advancement.
Strong communicator with ability to maintain open communication and composure with internal stakeholders, managers, and customers.
Willingness to exercise initiative in cases where decisions need to be made and supervisors are not available to consult, coupled with the tact and judgment to do so appropriately.
Excellent writing skills: memos, letters, data analyses, with proper grammar and spelling; tireless reviewer with a sharp eye for language.
Brings a positive mental attitude to daily tasks and becomes a net contributor to overall morale.
Ability to integrate and apply feedback in a professional manner.
Ability to work seated for approximately 80% of a typical working day. Ability to work standing for approximately 20% of a typical working day.
Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for approximately 90% of a typical working day.
Ability to travel 25% of working time away from work location, may include overnight/weekend travel.
Qualifications
Minimum Qualifications
Bachelor’s degree in Marketing, Biology, or related area.
5+ years of experience in marketing and/or sales functions, with a strong track record.
3+ years of experience in a tightly-controlled, regulatory environment.
Proven analytic skills with scientific papers and market intelligence.
Demonstrated ability to manage and prioritize multiple, simultaneous, complex tasks and to meet deadlines.
Demonstrated ability to perform the Essential Duties of the position with or without accommodation.
Authorization to work in the United States without sponsorship.
Oncology/Urology market experience; Next Generation Sequencing (NGS) experience in the USA.
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We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.