The Related Group has enhanced skylines with iconic developments characterized by innovative design, enduring quality, and including living. From luxury high-rise condominiums to more affordable developments, the Related Group's distinctive brand of culture, design, and lifestyle-infused properties continues to revitalize urban neighborhoods. To date, Related has built and managed more than 100,000 condominium and apartment residences that are meticulously designed with finishes and amenities that transform buildings into vibrant residential environments. Related offers competitive compensation, excellent benefits, and a work environment that encourages everyone to be their authentic selves.
Job Responsibilities include but are not limited to:
Develop and execute strategic marketing plans for multiple projects from start to finish, utilizing all platforms to increase traffic and sales
Oversee the marketing for each division of the Related Group including Condominiums, Apartment Rentals/Mixed-Use, Affordable, Corporate and International
Create marketing budgets to support all marketing initiatives throughout all project stages
Build and oversee brand positioning, creative direction, and design across marketing channels
Coordinate copywriting and proofreading for all marketing collateral
Manage PR agency, media plans and advertising campaigns
Implement marketing initiatives for each project including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print production
Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website and social media
Plan and implement event marketing, logistics and production for all property events, expositions, and sales trips
Obtain and oversee local partnership opportunities and community relations for each project
Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts
Qualifications:
BA or BS degree with emphasis in marketing, public relations or mass communication
4 - 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising and digital marketing
Knowledge of real estate marketing a plus
Open to occasional travel
Bi-lingual: Spanish
Skills:
Excellent interpersonal, communication, selling, and negotiation skills
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Flexibility to work varied schedules including weekends, evenings and holidays
Ability to handle multiple projects simultaneously and think strategically
Ability to communicate with all levels within the organization and ability to work and learn independently
Creative and innovative approach to solving problems and resolving issues