As a Lifecycle Marketing Manager, you will be a key player in our mission to enhance customer retention and drive revenue growth. You will ideate, execute, measure, and iterate strategies to improve retention at every stage in the customer lifecycle. Your focus will be on developing and implementing email marketing strategies, leveraging data-driven insights for segmentation and personalization, and optimizing customer engagement through various marketing channels.
ABOUT 10X HEALTH SYSTEM
We're on a mission to 10X people's wellness throughout the world by enhancing human performance. Modern medicine isn't a patient-centric practice. We want to bring you on a wellness journey that's going to change your life for the better and propel you to the next level. We do this by understanding your body and finding the missing raw materials that can help you perform more optimally. 10X Health is about optimal wellness, restoration, cellular repair, and regeneration. Together we'll swim upstream to discover the root cause of your symptoms and restore your passion, purpose, and physiology. We create someone who's truly healthy and happy by giving you the missing resources you need to accomplish all of your goals!
OBJECTIVES
Develop and execute comprehensive email marketing strategies.
Lead the creation, execution, and optimization of email campaigns targeting various stages of the customer lifecycle.
Utilize marketing technology, particularly Marketing Cloud, for efficient campaign delivery and automation.
Use data insights to effectively segment email lists.
Personalize content for different audience segments to maximize engagement and conversion rates.
Work closely with sales, product, technology, and marketing teams to cross-functionally impact customer retention and experience.
Ensure seamless execution of automated campaigns throughout every stage of the customer journey.
Map out and enhance customer journeys to improve overall customer experience.
Develop engagement strategies across email, SMS, and other direct marketing channels.
Spearhead lifecycle marketing strategies across various customer stages.
Focus on email, SMS, and other direct marketing channels to boost engagement and retention.
Design and execute A/B testing and manage the email calendar.
Monitor and analyze email campaign performance, adjusting improve open rates, click-through rates, and conversions.
Implement industry best practices for privacy, compliance, and deliverability and continuously seek innovative ways to improve customer engagement.
COMPETENCIES
Experience with multi-channel programs including email, social, digital, and web.
Proficient in email/SMS marketing platforms like Marketing Cloud.
Strong communication and copywriting skills that identify and address customer needs at various stages of their lifecycle.
In-depth understanding of email/SMS regulations (GDPR, CCPA, TCPA, CASL).
Proven experience in growing and analyzing the performance of large email marketing databases.
Monitor and analyze email campaign performance, adjusting improve open rates, click-through rates, and conversions.
Desire to work in a fast-paced environment and deliver exceptional results.
EDUCATION AND EXPERIENCE
Minimum of 5 years of experience in lifecycle or email marketing.
Experience in email marketing and audience segmentation.
Proven experience in growing and analyzing the performance of large email marketing databases.
Hands-on experience with marketing automation and CRM tools (Marketing Cloud and Salesforce are highly preferred).
Experience in the health and wellness industry is a plus.
PHYSICAL REQUIREMENTS
Prolonged periods sitting at a desk and working on a computer.
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers@10xhealthsystem.com . Already a 10X Health System candidate? Please connect directly with your recruiter to discuss this opportunity.