Director-Demand Generation and Growth at Team Cymru Inc in lake mary, Florida

Job Description:

Job Summary: The Director of Demand Generation and Growth will drive customer acquisition strategy, development, growth, and engagement. This role includes managing cross-channel growth strategies such as paid and organic growth, content marketing, lead nurturing, and conversion. The Director will oversee paid search, organic search, display, social advertising, and content syndication programs to achieve ambitious revenue targets. Additionally, this position involves leading the strategy, implementation, and optimization of Account-Based Marketing (ABM) campaigns and collaborating with cross-functional teams to drive account engagement and pipeline targets.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Develop and execute integrated demand generation strategies aligned with go-to-market plans and revenue targets.
• Manage cross-channel growth strategies including paid and organic growth, content marketing, lead nurturing, and conversion.
• Oversee paid search, organic search, display, social advertising, and content syndication programs to meet revenue goals.
• Lead the strategy, implementation, and optimization of ABM campaigns, including the deployment of a new ABM platform, website, landing pages, and ad campaigns.
• Collaborate with BDRs and AEs to drive account engagement and achieve pipeline targets.
• Use a data-driven approach to continuously test messages, evaluate, and optimize campaigns.
• Support the execution of the ABM strategy from data collection and analysis on target accounts to measuring marketing tactics for effectiveness and optimization.
• Ensure smooth handoff of accounts to sales teams and clear communication and enablement of programs to sales teams.

Required Skills/Abilities:

• Proven ability to develop and execute integrated demand generation strategies aligned with go-to-market plans and revenue targets.
• Expertise in launching and managing ABM programs with deep knowledge of best practices in campaign implementation and program development.
• Strong analytical skills, with experience in data extraction, analysis, and making data-driven decisions.
• Proficiency with Martech tools including 6Sense, Salesforce/Pardot, SalesLoft, GA4, SEM Rush, etc.
• Knowledge of SEO best practices to drive qualified organic traffic and conversions.
• Strong problem-solving and decision-making skills with the ability to prioritize and manage multiple tasks.
• Proven leadership and collaboration skills, with experience managing demand generation teams and fostering a culture of continuous learning and experimentation.
• Ability to scale growth within a B2B SaaS environment, preferably in cybersecurity.
• Strong analytical skills with the ability to think and execute both strategically and creatively.

Education and Experience:

• 7+ years of experience leading demand generation at an enterprise technology B2B company.
• 7+ years of B2B marketing experience scaling B2B growth programs, specializing in ABM.
• Proven expertise in creating and executing multi-channel marketing programs that leverage inbound and outbound tactics.
• A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Availability to travel up to 25%.

Location: virtual

Join Team Cymru and contribute to our leadership in Internet signal intelligence, where we provide unparalleled global coverage and insights to safeguard businesses and missions worldwide. If you're passionate about advancing Internet security and have the technical prowess to drive impactful solutions, apply now to be part of our innovative team.

Team Cymru offers a range of great perks for U.S. employees:

• We're a remote-first organization, so you can work from wherever you're comfortable.
• Enjoy 100% employer-funded health, dental, and vision benefits for yourself and your dependents.
• Take advantage of 4 weeks of Paid Parental Leave.
• Rest easy with life insurance coverage.
• Plan for the future with a 401(k) that includes employer matching.
• Earn rewards and bonuses for your hard work.
• Take a well-deserved break with a generous 28 days of vacation plus holidays.
• Wind down at the end of the year with a company break.
• Access the Employee Assistance Program 24/7.
• Stay fit with a Fitness Membership Stipend.
• Keep connected with a Telephone/Internet Service Fee Stipend.
• Invest in your professional growth with Career Development Training.

For more information on benefits for non-U.S. employees, please get in touch.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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