Associate Brand Manager at The Judge Group Inc. in Frisco, Texas

Job Description:

Location: Frisco, TX

Salary: $95,000.00 USD Annually - $115,000.00 USD Annually

Description: Our client is seeking an Associate Brand Manager (ABM) to join their Foodservice Business Unit Marketing team. The ideal candidate will be a strategic business leader in the organization, managing two key segments. We're looking for top talented individuals that have strong skills in brand activation, strategy, voice of customer, branding, communications, agency management and trade shows with experience and expertise in Foodservice Marketing.


This position will lead cross-functional teams, drive key initiatives, and collaborate with agency partners, evaluate the financial performance of assigned brands/products and develop and implement strategies to improve sales and margin.


You will help guide a brand's strategic choices and vision and handle developing and executing all elements of the marketing plans for the assigned brand/product across all consumer touchpoints. You will be the voice of the consumer and customer inside the organization and create innovative techniques to win their devotion and increase market share.



RESPONSIBILITIES



• Manage product assortment, innovation, renovation, and pricing for assigned key strategic product platforms across all channels


• Analyze consumer, market, & retailer trends via scan and shipment data, consumer research, and secondary sources to find key insights and translate analysis into strategic business decisions.


• Provide recurring, deep-dive quarterly business reviews and ad hoc analytical support.


• Make frequent recommendations and/or decisions related to product portfolio, pricing, promotions, strategic partnerships, and other key initiatives that will drive business growth.


• Demonstrate team leadership and project management, working with R&D, supply chain, finance, sales to drive positive business results.


• Manage the P&L for assigned product platforms, innovation, and initiatives to meet financial goals.


• Lead planning and execution for two annual strategic industry events - NACS and c-store foodservice forum.


• Manage all event aspects including booth design, confirming Ruiz TM attendees, event registration, booking hotel rooms, vendor contract negotiations, obtaining legal and Commercial leadership contract approval, coordinating meeting space, coordinating transportation, booking AV, planning dinners and Team Building activities, and coordinating Ruiz product sampling.


• Lead creation and delivery of effective sell stories and marketing materials to gain strong retailer support and product distribution using relevant category and consumer data.


• Assist in the development and execution of marketing strategy and plans for prioritized business segments, product platforms, and innovation.


• Assist in executing marketing communications including brand campaigns, traditional trade media, and digital media.


• Work with outside agencies assigned to the business to deliver exceptional results (e.g., media, packaging graphics, etc.)



REQUIREMENTS


• BS, BA (Business or Marketing degree preferred); MBA preferred.


• Knowledge and experience of Foodservice industry preferred including Restaurants, Convenience Stores and Non-Commercial (e.g., Colleges & Universities, Vending/Micro-Markets) business segments.


• Strong leadership, bias for action, and communication skills


• Proven project management skills


• 3+ years' experience in Marketing; Foodservice Marketing preferred.

Contact: kwatson01@judge.com


This job and many more are available through The Judge Group. Find us on the web at www.judge.com Apply Now