We are seeking a self-motivated, results-driven Paid Search Director. Our ideal candidate has a proven track record of success with Bing Ads, Google Ads, Microsoft, & search platforms.
What You'll Do Here:
Develop and execute paid search campaigns for clients, ensuring that campaigns meet or exceed client goals and KPIs
Develop and maintain relationships with clients, serving as the primary point of contact for all paid search campaign-related inquiries
Monitor and analyze campaign performance data to identify areas of opportunity for optimization
Develop and hold team to standards of operational excellence
Develop and execute A/B tests to optimize ad copy, landing pages, and other campaign elements
Help manage a team of paid search specialists, providing guidance and support as needed
Coach and mentor team members to improve their skills, knowledge, and performance, and promote a culture of learning, growth, and collaboration within the team.
Work closely with other teams, including account management, analytics, and creative, to develop integrated marketing strategies for clients
Stay up-to-date on industry trends and best practices, and share insights with the team and clients
Develop and present reports to clients and senior management on campaign performance, trends, and insights
Collaborate with the data analytics team to identify and understand user behavior and trends to inform campaign strategy and tactics
Develop and implement bid strategies, budget allocation, and targeting strategies to optimize campaign performance
Manage the execution and delivery of client projects, ensuring timely and accurate delivery of deliverables and services
Stay up-to-date on changes in search engine algorithms, ad platforms, and digital marketing best practices, and communicate the implications and opportunities to the team and clients
Qualifications:
Bachelor's degree in marketing, advertising, or a related field
7+ years of experience managing paid search campaigns, with a proven track record of success
Excellent analytical and problem-solving skills
Strong attention to detail and ability to manage multiple projects simultaneously
Excellent written and verbal communication skills
Proficiency in YouTube Ads, Bing Ads, Google Ads, Microsoft Ads, and other paid search platforms
Experience with Google Analytics and other web analytics platforms
Google Ads and Analytics certifications are a plus
Experience with DV360 as a management platform is a plus or other similar management platform experience is a plus
Experience with managing e-commerce and lead generation campaigns, including optimizing product feeds, implementing remarketing strategies, and integrating with CRM systems