The Marketing Manager role is based in the Scottsdale headquarters of Amplify Technology. Reporting to the Director of PR and Communications with direct connectivity to the Chief Growth Officer, the Marketing Manager has several key areas of responsibility across our ecosystem:
Digital Marketing
Become a "super user" of the Zoho omnichannel marketing platform and other solutions
Oversee and execute social media campaigns
Create and manage email campaigns, including multi-path journeys
Assist with oversight of digital advertising campaigns focused on strategic outcomes
Coordinate all interface points for these functions, including graphic design and compliance review/approval
Own marketing analytics across all channels/platforms
Develop best practices and guidelines for digital marketing
Event Coordination
Oversee and execute registration and site logistics for conferences at which Amplify is a participating sponsor/exhibitor
Manage planning, coordination, and execution of Amplify hosted webinars and in-person events, including the annual conference
Coordinate attendee registration for both categories of events
Assist in developing best practice guidelines for both categories of events
Branded Merchandise Oversight
Coordinate with leadership on product selection and vendor relationships for branded merchandise/giveaways
Oversee ordering, quality control, and inventory management
Interface with accounting/finance on billing and payment oversight
Website Administration
Be or become highly proficient in WordPress
Make regular updates to website content and collateral
Coordinate with outside vendor on major site enhancements and updates
Coordinate campaigns that integrate with Amplify site: sales funnels, landing pages, etc.
Assist with administration of hosting environment
Sales Process Support
Coordinate with Chief Growth Officer and Director of Business Development around sales funnel and lead generation campaigns
Support push/pull of prospect contact details and sales cycle updates from sales CRM
Amplify is rapidly growing and offers an incredible opportunity for advancement. As a result, there is a high degree of responsibility connected to this role. Duties may vary from day to day, so the ability to be flexible and work enthusiastically on a variety of tasks is essential. Must be highly organized with attention to detail. Must be able to see projects through from start to finish while balancing multiple priorities at any given time.
Established knowledge of and experience with omnichannel marketing systems is crucial. General knowledge of WordPress, SEO, and marketing analytics are required. Knowledge of financial services, fintech, and/or wealth management strongly preferred.
Must have excellent verbal and written communication skills. Some writing will be required for execution of social media campaigns.
Basic layout and design skills are strongly preferred, as this will streamline social media and email campaign execution.
This role will interact with and be responsible for tracking all marketing/communications projects in our project management system, Monday.
Minimum of five (5) years of related experience. Opportunity for advancement exists for the right candidate.
Must be able to pass a background check. Predictive Index test required.
KEY SKILLS
Degree in Marketing, Communications, or a related field strongly preferred
Experienced user of omnichannel marketing platforms, such as Zoho or Hubspot, or a similar content management system (CMS)
Experience with WordPress required
Experience with Monday or a similar project management system strongly preferred
Experienced and capable Microsoft PowerPoint and Word user
Experience with Adobe Illustrator and Photoshop strongly preferred
Experience in technology and/or financial services a big plus
Ability to manage multiple projects/tasks simultaneously with flexibility on prioritization
Must be proficient in time management
Must have strong organizational skills
Attention to detail required
KEY PERFORMANCE INDICATORS
TBD
COMPENSATION AND BENEFITS
Salary commensurate with experience
Ability to participate in bonus structure
Subsidized health, dental, vision, accident/illness, disability, group life benefits
Access to company 401(k) with match
ABOUT AMPLIFY
The Amplify platform is a unified wealth management ecosystem focused on maximizing efficiency, improving client outcomes, and driving growth for the enterprise and advisor. Amplify automates and integrates the daily functions of a wealth management practice onto a single pane of glass. The platform combines a customizable chassis with experienced integration consultants and a hands-on support team to provide an integrated, scalable solution for RIAs, broker-dealers/OSJs, TAMPs, and multi-family offices. Amplify provides seamless digital capability around client onboarding, an institutional model marketplace, true UMA trading, and client lifecycle tracking, as well as integrated surveillance, billing, analytics, and reporting. Intuitive dashboarding for all firm stakeholders is driven through visibility funnels that provide clarity across daily business functions. Amplify's cloud-based, multi-custodial framework makes it the ideal all-in-one platform for growth-minded wealth management enterprises. Amplify is headquartered in Scottsdale, Arizona.