TydenBrooks brings over 150 years of experience in the manufacturing of security seals and solutions. With a focus on innovation, research, quality, design, and customer service, we are a market leader globally. Our product range includes high-security seals, tamper-evident plastic security seals, security tapes, labels, security bags, and name tags. We also offer state-of-the-art track and trace, GPS security seals, and solutions. Our mission is to provide competitively priced, high-quality security products that offer peace of mind to our customers.
The Marketing Manager is responsible for developing and executing the marketing strategy for global marketing activities to support business growth and the achievement of short and long-term revenue and profit goals. This position is responsible for the evaluation of Industry/customer trends and market segmentation, defining customer needs, the development of detailed market requirements for defining future products and their commercial launch into the marketplace, and branding. This position is accountable for driving profitable growth and creating alignment with the commercial team to drive top line growth. This position reports to the SVP Marketing.
Primary Responsibilities:
Market Analysis
Develop market landscape and segmentation across global sales regions with market sizing and value of market subsegments and verticals. Evaluate value chain and conduct analysis of external forces (e.g. PEST, Porter's Five Forces) to support long-term strategy for the segments.
Conduct market research to develop comprehensive knowledge of the security seals market, analyze market drivers and trends, and gain customer insights (voice of customer).
Monitor the competitive environment (strategies, behaviors, products, pricing, etc...) across product lines and perform competitive product analysis to develop tactics for addressing direct and/or indirect product competition.
Analyze internal and external metrics related to sales volumes, revenues, and margins, pricing, market share, etc. to measure success of the TydenBrooks strategy and adjust, if necessary.
Develop medium and long-term demand forecasts driven by market trends, competitive analysis, and technology developments.
Present market analytics, insights, strategies to organization with regular frequency and content.
Strategic Marketing
Segment the market and develop customer value propositions aligned with the strategy for target segments and accounts. Determine gaps in the current comprehension of value brought to the market and implement value selling strategies throughout the TydenBrooks organization. Drive implementation.
Develop a wide and in-depth knowledge of customer requirements, the competitive environment; and develop strategies and tactics to achieve a sustainable competitive advantage in the marketplace.
Develop strategic marketing plans including objectives and strategy for target markets, positioning and plans across the business globally in support of defined business growth and brand objectives.
Translate market information into achievable growth goals and useful tactics to support growth.
Analyze value stream and recommend effective channel management strategies.
Drive implementation and manage strategic initiatives.
Define product portfolio and positioning in accordance with the customer/market needs and technology developments. Identify technology and product trends.
Develop relationships with key customers and industry experts.
Define pricing strategies, policies and target customers consistent with the strategy and value proposition and geared to drive growth and profitability.
Develop and manage marketing processes to capture, analyze, and report market information.
Innovation Strategy
Prioritize innovation pipeline based on market analysis and strategic marketing insights to ensure developments are aligned with the marketing strategy.
Research, brainstorm, and propose the introduction of new products including digital products, services and/or e-business platforms.
Monitor the organization's new products across its target markets to ensure consistency and alignment with the organization's marketing strategy.
Marketing Communications Guidance
Provide inputs into the branding strategy for TydenBrooks and its relation to the Madison Industries parent company and collaborative partners.
Provide inputs into the Marcom strategy for industry, customer and internal conferences and workshops and oversee the execution, ensuring events are aligned with the overall TydenBrooks strategy.
Support development of marketing collateral and materials to support the business goals and product launches.
Leadership and Team Management
Build, lead, develop and motivate a high-performance team including the Marketing Communications Manager and Product Manager.
Demonstrate commitment to strong performance, effective working relationships across the organization, and continuous improvement.
Job requirements
Strategic mindset with ability to develop marketing and business plans and strategies including planning, positioning, and forecasting.
Strong communication and interpersonal skills in leading and managing a multi-functional team comprised of members from different cultural backgrounds.
Strong collaboration skills. Experience leading through influence rather than formal authority in leading teams to achieving business objectives.
Proven marketing leadership, business acumen, analytical, and decision-making skills.
Commercial expertise.
Ability to create and champion a safety culture.
Experience
A university degree from an accredited institution in Marketing or related degree is required. MBA a plus.
At least 5 years progressive experience in strategic marketing, segment management and product management.
Strong pluses (desired but not required)
Experience in a manufacturing, industrial or logistics industry experience preferred.