Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
Recipient Solutions Marketing Manager
Accepting Applications until August 19, 2024.
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
About the role
We are seeking a highly skilled and motivated Marketing Manager to join our team. The ideal candidate will be a strategic thinker with strong business acumen and passion for content development and overall support of our Cochlear™ recipients. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote new recipient onboarding, support the current/future state of the Cochlear Family program, enhance program visibility and adoption by patients and professionals, while also supporting other recipient engagement initiatives.
Key Responsibilities
Develop and implement strategic marketing plans to achieve company objectives and KPI's for areas of responsibility including Recipient Onboarding experience and support of the Cochlear Family program cultivating a value driven, holistic, omnichannel UX for recipients. Ultimately, increasing regional adoption and recipient engagement.
Demonstrated expertise in crafting compelling marketing materials - from brochures to social media content- and steering them through the full approval process. Skilled in budget.
Perform market research to discern trends and patient preferences, meeting satisfaction benchmarks and guiding personalization and strategic marketing.
Strong project management skills are required as this role will collaborate with cross-functional teams. Must ensure consistency in experience and brand voice while ensuring open communication, flexibility, clear direction, and alignment. Analyze performance and ROI to optimize marketing efforts and drive continuous improvement.
This position is responsible for orchestrating the planning and execution of our dynamic recipient-centered event, which are designed to adapt seamlessly between in-person and virtual formats as required.
Serve as the primary representative for our department in identified enterprise initiatives, advocating for our needs, and addressing challenges. Support additional projects and work as assigned to engage, re-engage recipients, and encourage empowerment through education and self-support or other duties assigned by manager.
Key Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
Bachelor's degree in marketing, communications or similar field;
5-7+ Years of experience (marketing, journalism)
Requires marketing experience including developing customer facing communications and marketing plans with minimal reliance on internal creative services, external agency resources or copywriters
Excellent computer skills with experience in various software packages, including Microsoft Suite and web-based programs
Demonstrated ability to prioritize current workload and projects for team and self
Excellent written and verbal communication and presentation skills including the ability to communicate and present to Senior levels of the organization
Demonstrated ability to effectively communicate with employees across all levels of the organization and in a variety of settings: one-on one, small and large groups, and among diverse styles
Provides timely and helpful information to team and cross-functional business partners across the organization
Ability to ensure clarity of expectations for individuals and team and hold team members accountable for expectations
Inspires self and team to tackle problems and challenge the status quo to deliver creative solutions
Strong ability to interact effectively and proactively with all levels of the organization to develop positive, professional relationships across the business that are based on trust and open communication
Create an environment of trust with business partners and demonstrate resilience when experiencing setbacks
Solid leadership skills and ability to influence others.
Experience with CRM systems, such as Salesforce preferred
Ability to travel approximately 15% of time
Total Rewards
In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.
Target Salary Range/Rate: $108,000 - $118,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary
Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.
Who are we?
Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs.
For this reason, our products, services and support will continue to evolve and improve. We are by our customers' side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives and working in an organization where they can be part of bringing the mission to life each day.
Physical & Mental Demands
The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary seated and standing position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.
The work environment is hybrid home/office environment and represents those an individual encounters while performing the essential functions of this job.
Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.
Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.