Editorial Director (HYBRID NY/WI) at Lands End Inc in Dodgeville, Wisconsin

Job Description:

The Editorial Director is responsible for leading the storytelling for all product concepts each season, building and maintaining an editorial calendar and framework for a content marketing strategy. By working closely with design, merchandising, styling, and creative to bring these narratives to life, the role is the lynchpin for editorializing product concepts into the unique Lands’ End position on trend, franchises and marketing at large. In this role the Editorial Director will be responsible for managing all aspects of the editorial team and calendar. The Editorial Director will ensure that each story is communicated in the way that is most relevant to the channel/audience driving customer engagement and frequency. The ideal candidate is a combined strategist and tactical executor with demonstrated experience creating cohesive touch points of the customer experience into one clear, compelling story. Exceptional talent in writing and editing are a must as is a passion for and understanding of market trends in the apparel space.

Responsibilities

 

• Accountable for bringing Lands’ End story and product and marketing strategy to life through editorial, email and campaign launches.


• Direct the development of stories consistently across the website, email, social media and digital media.


• Proven expertise in directing editorial, branding, and digital merchandising strategy within organizations.


• Managed and implemented the brand voice across all channels ensuring consistency of brand voice.


• Strong background in editorial content creation, including writing, editing and storytelling.


• Understanding of market trends and audience preferences to create relevant and engaging content.

 

Skills/Education

 

• Education & Experience Requirements


• 10+ years of editorial experience in fashion retail and/or fashion editorial


• Ability to develop and articulate a compelling creative story that aligns with brand goals.


• Excellent writer and seasoned copy editor


• Knowledge of digital media trends and platforms, including social media, email and web content


• Self -motivated and team-oriented


• Ability to thrive in a fast paced, high-volume environment.


• Ability to manage, train and develop a team.


• Strong creative problem-solving skills.

The pay range for this position is $115,000 - $150,000. An employee’s pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Creative

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