Marketing Automation Specialist at DSS, Inc. in Juno Beach, Florida

Job Description:

DSS, Inc.

DSS, Inc. is a drug and alcohol free workplace (DFWP).
DSS, Inc. is an Equal Opportunity (EOE), Affirmative Action (AA) employer that invites and encourages minorities (M), women (F), veterans (V), veterans preferred (V Preferred), LGBT (Lesbian, Gay, Bisexual, Transsexual) and individuals with disabilities (H) to apply.
We are ADEA and ADA compliant.


Level: Experienced

Travel Percentage: None

Job Shift: Day

Position Type: Full Time

Job Category: Marketing

Education Level: 4 Year Degree

POSITION SUMMARY:

We are seeking a Marketing Automation Specialist to improve our CRM capabilities, with a focus on HubSpot. In this role, you will be responsible for configuring, managing, and optimizing our HubSpot platform to drive effective marketing strategies and support sales efforts. You will closely collaborate with the Marketing Director to develop strategic marketing plans and provide detailed performance reports.

Additionally, you will work with the Sales team to address their HubSpot needs, ensuring best practices for sales outreach and accurate reporting. The Marketing Automation Specialist will also partner with Solution Engineers, Sales Operations, Marketing Communications, and Design teams to implement and manage programmatic and operational initiatives. By leveraging HubSpot’s features, you will play a key role in optimizing our marketing automation processes and achieving our strategic goals.

DUTIES AND RESPONSIBILITIES:

Essential Duties:

• Email Marketing: Develop, execute, and continuously optimize email marketing programs, including segmentation, testing, deployment, and performance evaluation.
• Automation Workflows: Design and implement effective automation workflows and triggers to enhance marketing efficiency.
• HubSpot Forms: Manage and execute HubSpot forms across multiple website domains, ensuring they meet campaign needs.
• Dynamic Content: Utilize HubSpot’s dynamic content features to tailor marketing messages based on audience segmentation.
• Campaign Metrics: Analyze campaign performance metrics and communicate insights to the marketing team to inform strategy.
• Reporting & KPIs: Collaborate with management to define key performance indicators (KPIs), generate reports, and provide actionable recommendations for campaign improvement.
• Marketing Automation: Oversee marketing automation efforts, staying updated with industry best practices and integrating new strategies as needed.
• A/B Testing: Plan and execute A/B testing to refine productivity, conversion rates, ROI, and sales growth.
• Landing Pages: Create and optimize HubSpot landing pages to support various marketing campaigns.
• Marketing Operations: Support essential marketing operations within HubSpot, including managing lifecycle stages, lead scoring, nurturing, segmentation, and data cleansing.
• Additional Tasks: Assist with SEO/GA4 and other digital marketing initiatives that support CRM objectives.

Other Duties:

• Travel up to 15% - approximately 4 times a year travel to corporate headquarters and/ or relevant conferences???????

The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make a reasonable accommodation as needed.

QUALIFICATIONS:

Skills:

Required HubSpot Knowledge

• Workflow Automation
• Database Hygiene
• Segmentation Targeting
• A/B Testing
• Email & Landing Page Design
• HTML and CSS Knowledge
• Lead Nurturing / Scoring

Required Skills:

• 5+ years in Marketing, or related field is required.
• Working knowledge of Microsoft Office and web content management systems experience
• CRM Software knowledge
• Create and provide quarterly reporting on Communication activities
• Ability to navigate a high-volume, fast-paced environment
• Strong presentation and communication skills, and the ability to rally and influence to get things done
• Good organizational, planning, and coordination skills
• Ability to multi-task and re-prioritize as needed
• Desire to take full ownership of assigned projects and can work independently
• Possesses a sense of urgency; is self-motivated and detail-minded
• Strong interpersonal skills and ability to build collaborative relationships
• Proactive approach in resolving problems and issues

Desired:

• Digital Marketing experience – paid advertising, paid social media (Linked In)

Education:

• Required: Bachelor’s degree in marketing, or equivalent

Years of experience in a similar role:

• Required:
  • 5+ years in Marketing, or related field is required.
  • 3+ years of experience with HubSpot

PHYSICAL DEMANDS (per observation of incumbents in this position):

Standing	10% per day
Sitting	55% per day
Walking	18% per day
Stooping	5% per day
Lifting	If traveling, ability to lift up to 50 lbs. unassisted (luggage, laptop etc.) Up to 10 lbs. unassisted, several times a day (laptop, office equipment, office supplies, etc.)
Computer Work	75% per day
Telephone Work	75% per day
Reading	75% per day
Other, please specify	25% per day video or in person communication with team

SECURITY AND PRIVACY DUTIES AND RESPONSIBILITIES

Individuals working for DSS will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST 800-53. Additionally, they are required to undergo specific FedRAMP training to ensure compliance with all associated controls and responsibilities in the day-to-day performance of their duties. Individuals working in departments that are considered to be in the high-risk category will be required to undergo advanced training based on their role and level of access. Individuals with access to modify data and the configuration baseline will require further training.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you need an accommodation seeking employment with DSS, Inc., please email jobs@dssinc.com or call (561) 284-7373. Accommodations are made on a case-by-case basis.

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