Manager, Brand Marketing - Unshackled , The Prisoner Wine Company at Constellation Brands in San Francisco, California

Job Description:

Job Description

About Us:

The Prisoner Wine Company (TPWC) is a best-in-class portfolio of rule-bending luxury wines with a provocative aesthetic. Our portfolio is recognized by consumers and critics alike as one of the most innovative wine brands in the market, leading the resurgence of California luxury red blends and earning “cult” wine status. TPWC is led by its flagship brand The Prisoner (#1 Super Luxury Red Blend) and supported by fast growing challenger brands Saldo and recently launched Unshackled.

TPWC is a part of the Constellation Brands portfolio of market leading wine, spirits and beer that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today.

The Role:

Reporting to the Brand Director for TPWC, the Unshackled Brand Manager will serve as a key member of the brand team providing an opportunity to develop our long-term TPWC brand strategy and lead strategic business initiatives with the support of dynamic cross-functional teams. These initiatives include portfolio strategy, communication planning, sponsorship/partnerships, event and program activation, and insights-led innovation strategy while managing the total P&L. This is an ideal role for someone who has a passion for brand building, is culturally curious and creative, and enjoys dynamic work environments.

Responsibilities:

• Responsible for development and execution of brand planning and strategy across all areas of brand management to deliver business targets for Unshackled brand.




• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.




• Build brand equity through the design and execution of breakthrough consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.

• Develop and execute insights-based strategic innovation plans to position the business for both short- and long-term success.




• Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.




• Work with sales partners and leaders to develop marketing programs and identify opportunities to expand the business.  




• Liase with international teams as global brand owners to insure consistency of brand strategy and execution globally.

Key Foundational Business & Leadership Skills

• Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, solve problems, and influence others while being open to collaboration.

• Intense Drive - Leading with passion and a sense of urgency that influences others to follow suit.




• Constantly Innovating - Developing and inspiring creative ideas that challenge common thinking.




• Personal Leadership - Exhibiting excellent interpersonal skills and self-confidence, coaching and motivating others, and advocating for integrity and inclusion.




• Strong Communicator – Demonstrating the ability to influence and communicate/sell the strategies and plans at all levels of the organization.




• Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.

Experience Sets

• Strong leadership with track record of others seeking out your involvement and leadership for projects.




• Ability to self-produce creative ideas, partner with creative agencies and evaluate creative work in the context of brand strategy.




• Business acumen and strong analytical skills with a proven track record of utilizing trend analysis and quantitative data to produce actionable insights; financial and P&L understanding.




• Experience in developing and managing brand plan to successful execution.




• Experience managing complex project list, priorities and budgets, and track record of project management with a focus on driving for results.




• Strong developer of people and talent, with the ability to be feedback-forward.

Minimum Qualifications

• Bachelor’s Degree in related field required; Master’s Degree preferred.




• A minimum of 4+ years of CPG, Beverage Alcohol industry or similar experience in marketing role.




• Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.

Physical Requirements/Other

• Able to lift 40 lbs on occasion.




• Work in a normal office and/or remote environment.  Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




• Must have a valid U.S. Passport.

Location

Field Office - CA - San Francisco/San Mateo/Santa Clara/Marin

Additional Locations

Job Type

Full time

Job Area

Marketing

The salary range for this role is:

$128,700.00 - $201,300.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

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