Product Marketing Manager at Thermo Fisher Scientific in Sunnyvale, California

Job Description:

Work Schedule

Standard (Mon-Fri)



Environmental Conditions

Office



Job Description




Product Marketing Manager




R-01275072




This role is flexible on location



We are seeking a Product Marketing Manager to own and drive high-impact marketing initiatives! The ideal candidate will have had success in previously leading and running marketing campaigns from concept to execution as well as experience in building marketing promotions for a product portfolio. Identifying leading indicator data points and using them to guide decisions is something the candidate should have experience with. This individual will work cross-functionally and autonomously to promote both new product launches and existing offerings. Strong communication skills and an ability to work independently are important, as is a desire for delivering measurable results.


If you're a strategic marketer with a desire to turn data into compelling narratives, this is an opportunity to make an immediate impact on a global scale.



Key Responsibilities:

• Creation and implement innovative, end-to-end marketing campaigns to drive product awareness, adoption, and revenue.


• Take ownership of marketing tactics for both new and existing products, ensuring alignment with overall company objectives and customer needs.


• Independently lead project timelines from initial planning through execution and post-campaign analysis.


• Identify and analyze leading indicators to optimize marketing effectiveness, making data-driven adjustments to improve performance and increase return on investment.


• Collaborate with cross-functional teams, including product management, R&D, sales, and operations, to ensure seamless execution and communication of marketing initiatives.


• Conduct deep market research and competitive analysis to refine product positioning and target key segments.


• Serve as a brand ambassador, clearly articulating the value proposition of products through compelling messaging and positioning.


• Explore and integrate emerging tools and technologies, including AI, to enhance campaign effectiveness and innovation.


• Communicate clearly and effectively across all levels of the organization, building strong relationships with both internal and external partners.

Qualifications:

• Bachelors degree required, MBA preferred


• 5+ years of product marketing experience, preferably within highly technical or scientific industries.


• Work independently, handle multiple priorities, and consistently deliver results in a fast-paced environment.


• Expertise in creating and running successful product launch campaigns, as well as building promotional strategies for on-market products.


• Strong analytical skills and ability to interpret key performance indicators and market data to advise decision-making and campaign optimization.


• Exceptional interpersonal skills, with the capability to clearly articulate ideas, encourage teams, and influence collaborators at all levels.


• Some formal training in the sciences (preferred but not required).


• Experience working in an advertising agency (a plus).


• Familiarity with AI tools and their applications in marketing (nice to have).

Compensation and Benefits

The salary range estimated for this position based in California is $123,800.00-$185,675.00.


This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
  
  


• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
  
  


• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
  
  


• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
  
  


• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
  
  

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards Apply Now