Director of Digital Marketing at BH Management Services, LLC in Dallas, Texas

Job Description:

At BH Management Services, we are committed to creating value. We acquire, improve and manage apartment communities, and our success in this endeavor is evidenced by our growth from a start-up firm in 1993 to one of the largest multi-family management companies in the nation. BH understands that great customer service is what keeps residents satisfied, and that great service comes from engaged, happy and well-trained team members. In 2018 and 2017, BH was ranked as one of FORTUNE magazine and Great Place to Work’s "Best Workplaces for Women." BH was also ranked in 2018 and 2020 as one of the "Best Workplaces for Millennials.” In addition, in 2019, BH was named to the 100 “Best Workplaces for Diversity.” We continue to recognize that we are only as strong as each individual employee and we value our employees by providing a strong benefit package:

• 3 Weeks of Paid Time Off


• Medical/ Dental/ Vision


• 401(k) + company match


• Birthday Paid Day Off


• BH Gives Back (Paid Volunteer Time Off)


• 12 Paid Holidays


• BH Paid Leave


• Sabbatical


• Education Reimbursement


• Employee Assistance Program

As the Director of Digital Marketing, you’ll have a big mission – to develop and support digital marketing strategies that promote the BH brands and communities. Building a vision, setting clear goals, and mapping a path forward is your forte. You’re a collaborative, hands-on leader who can drive initiatives to completion. You’ll have an incredibly strong support system to lean on, reporting to the Chief Marketing Officer and working side-by-side with a team of your peers. You're a strategic thinker who can see the forest AND the trees. You chart the course, gain buy-in from stakeholders, and then roll up your sleeves to get the job done. And once the task is complete, you understand the value in taking a moment to express gratitude to the village who helped to make it happen. As you can likely tell, 'how' things are done matters just as much as ‘what’ was done here at BH! Good humans need apply.

Essential Job Functions:

• Oversees digital marketing strategies, efforts, and teams for all digital marketing channels (e.g. website, SEO, paid media, and digital content) in BH portfolio.


• Develops, plans, and implements digital marketing strategies across channels.


• Establishes digital marketing goals and implements practices to track, measure, and report performance to those goals.


• Develops, maintains, and supports reporting for digital marketing campaigns and assesses against goals (ROI and KPIs).


• Oversees management of digital marketing channels and spend and optimizes performance to hit goals.


• Works in conjunction with internal teams to develop annual budgets and provides ongoing recommendations for adjustments to align with property performance.


• Stays up to date on industry best practices and shares this knowledge with the team and organization. 


• Evaluates marketing opportunities, emerging technologies, and industry trends to provide perspective and guidance for business decisions; and develops business case to justify partnerships or strategies.


• Manages team of digital marketing professionals and ensures performance aligns with company goals.


• Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.


• Provides support for corporate business development, including development of pitch materials, participation in pitches and meetings.


• Owns relationships with vendor partners to ensure productive and effective use of those platforms.

Minimum Qualifications/Skills:

• 10+ years of Marketing experience, with at least 5+ in a leadership role.


• 5+ years of multifamily or B2C marketing experience.


• Excellent judgement and quick decision-making.


• Next-level written and verbal communication.


• You are comfortable with ambiguity. Some may even say you thrive in it!


• Happily autonomous with healthy communication skills.


• Familiarity with modern digital marketing practices and success measurement.


• Ability to work with a diverse group of people.

Desired Qualifications/Skills:

• Google Analytics (experience in GA4) and Ads Certifications (Search and Display minimum)


• Experience in strategic management of successful digital campaigns


• Experience in Facebook Ads and Google Tag Manager


• Expertise in SEO implementation and analysis, including familiarity with keyword research tools such as SEMrush, Moz, Ahrefs, etc.


• Strong knowledge of website design and information architecture


• History of using reporting solutions such as Looker, Tableau, etc.


• Exceptional analytical and conceptual thinking skills


• Competency using Microsoft Excel and PowerPoint


• Understand and speak the language of APIs and data feeds


• Previous property management industry experience

Work Schedule: 8am-5pm, Monday-Friday, or as needed to meet business needs.

The ability and means to travel locally, overnight, in specific regions or states via automobile and airplane may be required.

All BH employees are expected to always conduct themselves in a professional manner, perform the tasks delegated by supervisors, and observe and support the company’s policies and procedures.

BH/B.HOM is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH/B.HOM a better place to work and live.