Carolina PRG is excited to partner with a dynamic company in search of a Marketing Manager. This key role will be responsible for developing and executing comprehensive marketing strategies, overseeing the design and deployment of assets, and managing the full lifecycle of campaigns. The position also includes leading the analytics of all marketing activities, with a strong emphasis on enhancing the company's digital presence.
Responsibilities:
Drive the marketing strategy across all stages, from establishing brand identity to creating promotional materials, ensuring the buyer's journey is optimized from awareness to lead generation.
Oversee marketing efforts in including digital platforms, websites, and social media channels.
Create and implement marketing strategies that align with the company's overall objectives and specific business unit goals.
Formulate marketing budgets, set measurable goals, and evaluate performance to maximize return on investment (ROI) and advertising spend (ROAS).
Craft compelling marketing narratives using data-driven insights, success stories, and key differentiators.
Manage the marketing calendar and coordinate the development, launch, and analysis of campaigns and product promotions.
Collaborate with media teams, content creators, and internal departments to develop influencer and user-generated content strategies.
Communicate effectively across departments, including Sales, Customer Support, Product Management, Legal, and other internal teams.
Assign marketing tasks based on team members' expertise and experience, ensuring efficient project execution.
Develop detailed project plans for both internal and external stakeholders, particularly for events such as trade shows and PR initiatives.
Perform other related duties as necessary.
Experience:
Minimum of 5 years' experience as a Marketing Manager or similar role.
Bachelor's degree, preferably in Business, Advertising, or Marketing.
Advanced Microsoft Office skills, especially in MS Excel and MS PowerPoint.
Strong communication, both written and oral skills.