The ideal candidate will have a strong background in marketing, particularly digital marketing, with a proven track record of success in SEO/SEM, website and content management, and analytics. This role requires a minimum of 5 years of relevant experience and a Bachelor's degree. Certifications in digital marketing are a plus.
Key Responsibilities:
Develop and implement effective digital marketing strategies to drive online traffic and engagement.
Manage SEO/SEM campaigns to improve search engine rankings and visibility.
Oversee website content management, ensuring it is optimized for user experience and search engines.
Analyze website and campaign performance using Google Analytics and other analytics tools, and provide actionable insights.
Create and manage content across various digital platforms, ensuring consistency and alignment with brand guidelines.
Utilize HTML and CSS to make necessary updates and improvements to the website.
Collaborate with internal teams to align digital marketing efforts with overall business objectives.
Stay up-to-date with the latest trends and best practices in digital marketing and SEO/SEM.
Qualifications:
Bachelor's degree in Marketing, Digital Marketing, or a related field.
Minimum of 5 years of experience in marketing/digital marketing.
Proven expertise in SEO/SEM and website/content management.
Proficient in Google Analytics and other web analytics tools.
Strong knowledge of HTML and CSS.
Excellent analytical, organizational, and project management skills.
Ability to work independently and as part of a team.
Relevant certifications in digital marketing are a plus.