Search & Optimization Editor at Gannett in Gannett, Virginia

Job Description:

J oin USA TODAY 's valued Search and Optimization Team , whose advice on SEO strategy is in high daily demand by reporters and editors in a newsroom that serves audiences across the country.

We are looking for a full-time editor with deep SEO strategy and optimization experience , specifically in live coverage of breaking news and tentpole events, who is eager to work with a newsroom that covers everything from celebrities to politics to the Olympics and more .

This editor will help put USA TODAY in front of audiences for live coverage of major events by proposing an SEO strategy for live coverage beforehand with editors and reporters, and then driving the conversation in real-time during the event about trending topics, key words and questions the audience is asking.

The ideal candidate will be adept at finding t rending topics and keywords, polish ing headline s and counsel ing the newsroom on best practices for search visibility . They will be immersed in the day-to-day operations and will help USA TODAY' s co ntent become discoverable through organic search, Google New s , Google Discover and paid search.

We are looking for someone who has unlimited curiosity, enjoys collaboration and finds it fun to come up with new strategies to grow audience for our content . They will h elp newsroom editors prepare for major events by producing keyword research ahead of time and gui ding real-time choices while the event is going on .

Th e editor will also monitor SERP and help the newsroom optimize content on a daily basis . Night and weekend hours are required .

Responsibilities:

• Collaborate with editors and reporters to full y optimize the metadata and presentation of content for visibility on search.

• Understand and disseminate best practices to the newsroom on the SEO factors most vital to live coverage of breaking news and tentpole events.

• Monitor SERP daily and help the newsroom optimize content to help USA TODAY maintain a competitive edge in search .

• Ensure newsroom is maintaining keyword diversity with published content.

• Provide group and one-on-one training s to newsroom staff.

• Proficiently use SEO tools to track keywords over time and provide actionable insights to content team.

• Collaborate with other SEO champions on ever-changing best practices and how to best distribute that information to the newsroom as a whole

• Coordinate with analytics team to set up appropriate reports to accurately track progress of certain keywords or topics.

Requirements:

• Bachelor's degree in c ommunications , Journalism, m arketing or related field or equivalent combination of education and experience.

• Experience working in newsroom setting on optimization of content, content planning workflow and SEO strategies.

• Ability to think and act tactically and strategically.

• Proficiency in AP style and grammar.

• Strong collaboration and communication skills.

• A self-starter who is willing to brainstorm and execute on newsroom strategies .

• A strong willingness to try new things and learn from the results .

• Mastery of SEO and how people discover content on different search platforms, including voice .

• Experience with News Dashboard , Conductor Searchlight or other SEO tools is a plus .

• Experience with Google Ads: Search (Google AdWords) or other search marketing tools is a plus.

We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:

Your resume - one to two pages.

A cover letter that outlines how you would approach the job.

Links to 3-6 online samples of your work. Show us what you've produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The annualized base salary for this role will range between $59,400 and $140,300. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable
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