Naterra International, Inc. is a high-growth US sales and marketing company of beauty, baby care and personal care products. We are committed to manufacturing personal care products of the highest quality that promote better living. Our brands include Tree Hut (treehutshea.com) and Baby Magic (babymagic.com).
GENERAL DESCRIPTION
We are looking for an experienced and results-driven Paid Digital Media Manager to develop and oversee the execution of our digital marketing strategies, as well as run the day-to-day operation.
The Paid Digital Manager is responsible for planning, optimizing, executing, and measuring cross-channel digital marketing programs to support product, sales, and brand awareness initiatives. The Digital Manager will manage the budget, set clear campaign objectives and KPIs, and monitor the performance of our digital marketing initiatives. The Digital Manager is responsible for executing cross-channel digital marketing programs including paid social media, display, Google, and sponsored retailer e-commerce advertising. This individual is a collaborative team player experienced in leveraging marketing expertise to optimize marketing plans, budgets, and campaigns in alignment with program and business goals. As a data-driven marketer, the manager has demonstrated success managing campaigns to meet desired KPIs, including return on investment targets.
What you can bring to the team is strong organization and proven project management skills with the ability to think strategically but work tactically in a dynamic environment. The ability to successfully operate on a wide range of topics and projects simultaneously. You should be highly organized, have strong attention to detail, and have outstanding time management skills. Great creativity, communication, and presentation skills are a must.
Please note that the person in this role will be required to work in-office. Remote or hybrid work options are not available for this position.
RESPONSIBILITIES AND ESSENTIAL DUTIES
Develop comprehensive Digital Media strategies and campaigns that will drive Naterra's growth and disrupt existing category leaders.
Monitor, evaluate, and report on the performance of campaigns to optimize results.
Manage media investment budgets and allocate resources to ensure objectives are met.
Identify the best digital channels for optimal efficiency and ROI aligned to business and brand marketing goals.
Collaborate with Marketing to develop and implement successful initiatives.
Develop relationships with third-party vendors to ensure quality of services and consistently keep Naterra at the forefront of Digital Marketing.
Stay abreast of changes in technology and the digital landscape to ensure competitive advantage.
Leverage category, competitive, and consumer insights to support a continual test-and-learn approach to elevate marketing campaigns.
Effectively communicates results to a variety of stakeholders on a weekly, monthly, quarterly cadence.
EXPERIENCED REQUIRED
Accredited bachelor's degree in business, marketing, advertising, or a related field required
At least 5 years of digital marketing experience, including vendor partnership marketing, display, social media, and SEM.
Experience managing cross-channel marketing planning and execution.
MUST love and be curious about data analytics and how that affects the bottom line.
Start-up DNA: Willing to roll up sleeves, do foundational work, and test new approaches. Able to deftly prioritize. Comfortable with ambiguity - unhindered by change and uncertainty and can methodically work through complex problems.
Experience with digital marketing tools and platforms (web analytics, Google, Facebook, Criteo, Quotient, Shopify etc.).
Familiar with best practices, industry standards, and compliance for using customer data in marketing campaigns.
Ensure campaigns are implemented, tracked correctly, and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to improve predetermined KPIs.
Reporting experience including pivot tables, campaign-specific overviews, targeting overviews etc. (Tableau a plus!).
Proficient project planning skills to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities.
Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions and predictions.
Advanced knowledge of Microsoft Word, Excel, and PowerPoint.