If you're interested and believe you'd be a good fit for this position, please submit your resume and cover letter to careers@mwcmail.com and take our Culture Index Survey (Copy and paste this link into your browser to take the survey: https://go.cultureindex.com/p/awI8TzEd5l.) Once we receive a complete submission, you'll be contacted for next steps.
McKee Wallwork is a business consultancy dedicated to helping organizations become who they were designed to be. We believe that when an organization truly understands the relevancy it brings to a market, it can design all aspects of itself for abundant growth. In our 27-year history, we have integrated specialists from marketing, advertising, media, research, strategy, and creative to help businesses understand and navigate the forces influencing their growth. Through all this time, one thing is becoming clear: it's only getting harder.
Change seems to be the only constant nowadays. Growing uncertainties foster growing incentives for businesses to build better relationships with their customers, teammates, and vendors in hopes of thriving through the chaos. Digital space is a channel that offers countless opportunities for growth, as well as increasing amounts of noise and distractions. Because it remains a worthy-and essential-investment, we are seeking a specialist with the chops to help us wield its potential and integrate it into our host of specialties for the sake of our clients.
Position Overview:
The Digital Director is responsible for helping our clients utilize opportunities in the digital space to achieve their overall strategic objectives. This is a leadership and management role that will collaborate with a brilliant team of department directors and report directly to the partners. As a member of the director team, the Digital Director helps concept and challenge brand strategies through their specialized lens of digital know-how.
The Digital Director will oversee the Digital Department. Today the Digital Department is comprised of talented digital specialists who focus on software development, digital marketing, analytics, content creation, programmatic buying, and more.
We believe that for our clients to thrive in the digital space, we must outsmart the machines and never lose focus on the need to connect to real people in ever more human ways. Our ideal candidate understands that technology is always in service of people and not the other way around.
Essential Duties:
? Develop and implement comprehensive digital marketing strategies to increase client awareness and drive traffic.
? Manage and oversee various digital marketing channels (SEO, PPC, content marketing, email campaigns, social media, and display advertising) on behalf of clients.
? Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
? Identify trends and insights, and optimize spend and performance based on the insights.
? Collaborate with internal department heads and specialists to maximize client growth opportunities.
? Apply UX strategies to optimize client websites.
? Lead and mentor a team of digital professionals, fostering a creative and results-driven environment.
? Manage relationships with agencies, vendors, and other 3rd parties as needed.
? Monitor and report on the effectiveness of digital marketing efforts, adjusting strategies as needed.
What will catch our eye:
? Proven working experience in digital marketing, particularly within the industry.
? Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
? Experience in optimizing landing pages and user funnels.
? Solid knowledge of website and marketing analytics tools.
? Working knowledge of ad serving tools.
? Experience in setting up and optimizing PPC campaigns on all major search engines.
? Strong analytical skills and data-driven thinking.
? Up-to-date with the latest trends and best practices in online marketing and reporting.
? Excellent communication, leadership, and team management skills.
? Ability to manage multiple projects simultaneously and meet deadlines.
This is an on-site role that reports to the Executive Creative Director and serves on the Director team.