For over 30 years, the Kentucky Lottery has earned more than $7.2 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds - over $5 billion, has gone to funding programs to help Kentucky students stay home and attend college. We have continued to break records - earning over $1 billion in sales every fiscal year since '17 to continue to support these important programs.
As a company that was voted Best Places to Work for 4 consecutive years (2021-2024), our team and company values are what makes the difference to college students all across Kentucky.
The Kentucky Lottery's Core Values:
Integrity - We do the right thing.
Accountability - We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
Social Responsibility - We are a good corporate citizen, giving back to the community.
Diversity, Equity & Inclusion - We value and respect our colleagues, our customers, and the communities we serve.
Teamwork - We believe in collaboration and the strength of people coming together to achieve something great.
Innovation - We embrace innovation, working to proactively see opportunities.
Fun - We have fun at work and enjoy a positive work environment.
We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.
JOB SUMMARY
The Marketing Manager - Media and Advertising is responsible for planning and execution of paid media. Recommends media options with the end goal of increasing Kentucky Lottery Corporation (KLC) sales. Manages paid media strategy across all channels as well as organic and paid social media. Recommends new media platforms and strategies resulting in increased advertising exposure, cost savings to the KLC on media purchases, and increased key performance metrics in player acquisition, growth, retention, and overall brand awareness. Coordinates with Products, Communications, and Marketing Departments on projects involving media and advertising.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develops and manages the overall media and advertising strategy in collaboration with theAgency of Record. Oversees Agency of Record's Media plans and prepares and executes additional in-house media buys.
Manages the relationship with the Agency of Record including establishing and overseeing processes and procedures for advertising workflows, media management, and reporting.
Develops and maintains media project schedules, content calendars and operational tasks.
Manages multi-million-dollar media budget and billing process. Makes recommendations for changes in media buying strategies based on actionable insights which will result in increased advertising exposure and cost savings for the KLC.
Oversees the KLC's social media strategy including organic social media, social media advertising, and emerging platforms and technologies.
Partners with key stakeholders including Product Managers, Finance, and Research to communicate media investment return and share of voice/market data.
Performs research to keep in step with the ever-changing media landscape utilizing industry research. Evaluates Nielsen ratings and keeps Media team and Marketing Department notified of changing trends.
Manages Marketing Specialist - Digital & Social and oversees the performance of all organic and paid social media functions performed by that role. Provides mentorship using a supportive and collaborative approach on a consistent basis. Establishes and monitors performance and development goals, assigns accountabilities, sets objectives, establishes priorities, and conducts annual performance appraisals.
ADDITIONAL RESPONSIBILITIES
Assists in strategic planning, implementation and optimization of marketing and omnichannel campaigns.
Participates in other marketing activities as outlined by the Director of Strategic Marketing or the VP, Chief Brand Officer.
Embraces the Strategic Marketing pillars: Growth, Flexibility, Innovation and Exceptional Experience.
KNOWLEDGE/SKILLS/EXPERIENCE
Bachelor's degree in marketing, business, communications, or related field required.
Minimum of five years' marketing experience with a focus on advertising and paid media.
Supervisory experience including effective performance management, coaching, and counseling preferred. Individuals who have exhibited solid leadership and team building skills may also be considered.
Proven experience quantifying traditional and digital marketing effectiveness and profitability.
Experience in buying, analyzing, and/or selling media preferred.
Experience working with Nielsen television ratings, Nielsen Audio ratings, and Strata computer program (or similar media software) preferred.
Must be able to formulate and execute creative and cost-efficient strategies for media placement.
Must have strong analytical skills and a proven aptitude for working with numbers in addition to a creative eye.
Must be self-motivated, with the ability to work independently with minimal supervision.
Must be empathetic, collaborative, and capable of communicating effectively in diverse situations.
Must have the ability to work in fast-paced environment with the flexibility to accommodate
demanding project schedules and constantly prioritize, manage multiple projects, and meet deadlines daily.
Demonstrate creativity and out-of-the box thinking, constantly pushing new ideas and programs to solve sales and marketing challenges.
Strategically and operationally strong with the ability to synthesize complex information into a simple strategy and execute.
Solid planning and organization skills with the ability to manage multiple, simultaneous
complex projects and schedules with proven attention-to-detail required.
Ability to establish and maintain effective relationships with management, peers, and employees. Good collaboration skills with the ability to effectively collaborate with a variety of internal and external contacts.
Exceptional written and verbal communication skills with the ability to provide effective presentations to a variety of audiences.
Experience utilizing A/B testing and experimentation to grow performance metrics and build an understanding of what works with various audience segments.
Excellent computer skills required with proficiency in Microsoft Excel.
SUPERVISORY RESPONSIBILITIES
Marketing Specialist - Digital & Social
WORKING CONDITIONS
Office environment - Hybrid in accordance with KLC policies.
Travel - Minimal.
PHYSICAL REQUIREMENTS
Ability to lift up to 40 pounds: Occasionally
Standing or sitting: Continuously
Moving: Occasionally
Reaching, writing, typing: Continuously
Talking and hearing: Continuously
Seeing: must be able to read reports and use a computer: Continuously
Sitting for long periods of time: Continuously
BENEFITS
We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans - including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay.
Salary Range: $74,154 - $111,282. Placement within the salary range is determined based on years of directly relatable experience for the position.
The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We're all winners when we embrace our differences.
The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job. If a reasonable accommodation is needed, please contact Human Resources.