Lead the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs. Recruit and manage a team of online marketing subject matter experts. This position provides an excellent opportunity to help grow and expand Talbots and Haven's digital footprint and reach, driving both revenue and awareness of the brand. With profit and loss responsibility for multiple paid channels, this person should have a strong analytical background, high attention to detail, and an ability to multitask.
What We Offer:
Growth! Here at Talbotsour goal is to give you the opportunities to grow with us. Our Performance Feedback Program allows for healthy career conversations and goal setting throughout the year.
Condensed Work Week! If we have no work obligations and have fulfilled our 40-hour week, our Life-Work balance approach allows for us to start our weekend at 1pm on Fridays.
Complete Benefit Package! Our benefits kick off the first day of the month after your start date! Discover more about our full benefits package here. We have competitive time off, including paid time to volunteer within the community.
Merchandise Discounts! Our associates receive 50% off Talbots and select Haven Well Within brand items. Additionally, you may also be eligible for discounts at the brands across KnitWell Group.
What You'll Do:
Own the day-to-day program management of multiple online marketing channels, which will have a direct impact on the financial results
Oversee growth and direction of all paid marketing channels.
Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis
Lead paid search management and program evolution through strategy development, bid management, account architecture and daily tracking/monitoring
Monitor results of paid channel tests to optimize performance across engines and campaigns
Work closely with respective account teams and search engines to achieve objectives across all programs
Optimize performance of product feed driven programs such as Google Product Listing ads and comparison shopping networks
Monitor day-to-day financial results. Compile and document campaign analysis, performance reports and measure ROI
Work closely with SEO, PR, Brand Marketing, and email program owners on cross-channel marketing efforts
Partner with cross-functional teams including Merchandising, Information Technology and Catalog Circulation
Who You Are:
BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
6+ years experience in Online Marketing managing paid campaigns and channels.
Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
Experience with web analytics platforms such as Omniture, Google Analytics, Adobe Analytics
Skill in setting up, managing and optimizing campaigns using 3rd party Ad Serving (DART, Atlas, etc.) a plus.
Experience working with, analyzing, and interpreting data.
Ability to manage multiple tasks and prioritize appropriately.