Havas Media Group North America is looking for a VP, Programmatic to join the Performance Investment team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.
We are seeking a programmatic leader with passion for the industry and discipline expertise. The VP, Programmatic will oversee the development, implementation, and optimization of programmatic advertising campaigns across various channels. As a key leader in our organization, the ideal candidate will have deep knowledge of programmatic media, a strategic mindset, and the ability to manage high-level client relationships. The role will report to the SVP Programmatic Discipline Lead at Havas.
RESPONSIBILITIES:
Programmatic Leadership: Oversee all programmatic activity managed out of the media pod, working intimately with account teams, ensuring accurate and relevant planning recommendations are provided to assist in decisions over channel mix and budget allocation. Lead the programmatic media strategy and execution for key clients, ensuring alignment with their overall marketing and business objectives.
Team Leadership: Build, mentor, and manage a high-performing programmatic team, ensuring continuous development of skills and knowledge in emerging trends and technologies.Establish best practices, criteria mapping and optimization strategies for programmatic media
Client Relationship Management: Act as the primary point of contact for programmatic clients, providing thought leadership, strategic direction, and insights to elevate campaign performance and drive business growth.Innovation & Growth: Stay on top of industry trends, technologies, and best practices in programmatic advertising to identify opportunities for growth and innovation in service offerings.Data-Driven Decision Making: Use advanced analytics to assess campaign performance, generate actionable insights, and optimize campaigns for maximum performance resultsCollaboration: Work closely with cross-functional teams (integrated investment, analytics, Mx, etc.) to integrate programmatic strategies into broader digital marketing initiatives.Ex: Partner with Analytics leads to establish learning agendas for clients consisting of advanced measurement solutions (Brand Lift Studies, Conversion/Sales Lift Studies, Cross-Channel Delivery, etc.)
Vendor Management: Establish and maintain relationships with key programmatic technology partners, vendors, and media platforms.Budgeting & Forecasting: Manage programmatic budgets, including forecasting, media buying, and reconciliation, to ensure profitability and client satisfaction.New Business: Apply programmatic media knowledge and creativity to brainstorming and strategy sessions especially as it relates to new business pitchesHavas Tool Integration: Utilize agency audience planning tool to ensure cohesive approach across channels
WHAT YOU'LL NEED/SKILLS:
Experience: Experience in digital marketing, with a focus on programmatic advertisingLeadership: Proven experience managing teams and building high-performing, collaborative work environmentsTechnical Expertise: Deep understanding of programmatic platforms, including DSPs, DMPs, SSPs, ad exchanges, and ad verification tools Data Proficiency: Strong analytical skills with the ability to leverage data for performance optimization and campaign insights.Client Management: Excellent communication and presentation skills, with a proven track record of managing and growing client relationships.Innovation: Strong knowledge of emerging media trends, including AI, identity resolution, CTV, data, and more.
WHO YOU ARE:
Leads and facilitates meetings effectively, internally and externally
Comfortable operating in ambiguity and being a beacon for providing clarity
Self-motivated, with ability to multi-task and prioritize under tight deadlines
Problem solver, comfortable working across a wide range of partners and deliverables
Ability to manage multiple projects and workstreams
Comfortable pivoting based on changing needs and dynamics
Takes initiative to proactively set the strategic agenda for clients and for the team
Proactively cultivating innovation / disruption and can effectively integrate new ideas into ongoing processes
Detail oriented & comfortable with data-driven arguments
Is an active & enthusiastic participant in new business activities
Capable of managing team profitability
ABOUT HAVAS MEDIA GROUP NORTH AMERICA:
Havas Media Group North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media - the media channels, moments and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.
Our global mission to make a meaningful difference starts at home-because we can't grow if our people can't grow. It's this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs across agencies that prioritize our people's needs and the needs of our community. Our Values are the basis of our decision-making at Havas-from the clients we seek to the talent we attract, to what we reward and recognize in our staff, to how we reinforce these values of Taking the Lead, Having a Voice, and Showing We Care on a daily ba