We are seeking a motivated and detail-oriented Digital Merchandising Specialist to join our growing digital commerce team. In this role, you will play a crucial part in optimizing our online product presentation and customer journey to drive sales and enhance the online shopping experience with delivery partners. The ideal candidate has a passion for e-commerce, a strong understanding of online merchandising principles, and is eager to contribute to a dynamic and fast-paced environment.
Responsibilities:
1. Product Presentation: Execute online merchandising strategies to ensure products are presented in a compelling and engaging manner. This includes optimizing product titles, descriptions, images, and videos.
2. Journey Optimization: Improve shopping navigation, category pages, search functionality, and overall site usability to enhance the customer journey.
3. Pricing Management: Monitor competitive pricing and optimize value proposition and profitability for customers.
4. Sales Analysis: Track key performance indicators (KPIs) such as conversion rates, average order value, and customer engagement to identify areas for improvement.
5. Promotional Activities: Assist in planning and executing promotions, paid ads, sales, and campaigns to drive traffic and increase revenue.
6. Content Management: Maintain and update all content, including banners, landing pages, and promotional materials, ensuring accuracy and consistency.
7. Trend Analysis: Stay up-to-date on the latest delivery trends, competitor activities, and best practices in digital merchandising.
8. Collaboration: Work closely with cross-functional teams, including marketing, category, information technology, pricebook, and operations, to ensure a cohesive online brand experience.
Working Relationships: Category Management, IT, Technology, Operations, Pricebook and external business partners.
Requirements:
Minimum Education: Bachelor's degree in Marketing, Finance, Economic, Merchandising, or a related field.
Preferred Education: Bachelor's degree in Marketing, Finance, Economic, Merchandising, or a related field.
Minimum Experience: 1-3 years of experience
Preferred Experience: 1-3 years of experience
Licenses/Certifications: NA
Soft Skills/Competencies:
Strong understanding of online merchandising principles and best practices
Proficiency in content management systems (CMS) and e-commerce platforms
Excellent analytical and problem-solving skills
Experience with A/B testing and data analysis tools
Deep catalogue experience
Familiarity with SEO principles
Knowledge of graphic design and digital merchandising
Excellent oral and written communication skills
Strong Presentation Skills
Ability to foster team work and build collaborative relationships
Strong interpersonal skills
Proficient in Microsoft Office Suite
Other:
Travel: 0-10% travel required
Hours & Conditions: Typically Monday - Friday, 8+ hour days in office setting; with the option to work remote 1-2 days a week, subject to change
Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.