POSITION SUMMARY: As the Marketing Manager, you will be an integral part in further growing Joia Beach vision and strategy. You will work hand in hand with the General Manager and Director of Food and Beverage Operations to develop annual marketing strategies and plans from ideation to execution. The Marketing Manager will possess in-depth knowledge and passion for hospitality and marketing, coupled with a creative mindset and strong leadership skills. The Marketing Manager also acts as a Joia Beach brand ambassador and is responsible for maintaining brand standards across all departments while working well under pressure, flexibility, and meeting deadlines. This role is responsible for executing all the marketing activities for the location with the help of the operations team.
Key Responsibilities include, but are not limited to:
Creation and monitoring of annual marketing budgets to meet targets and objectives.
Creation of annual Marketing Plan based on Joia Beach operations vision and strategy which will be your roadmap each season.
Creation and execution of the venue operations & marketing vision and strategy plan in conjunction with the General Manager and the Director of Food and Beverage
Create marketing strategy internal guidelines: social media, graphic design processes, music and entertainment guidelines and public relations processes.
Participate and contribute in weekly PR and social media calls and assist in the strategic development and implementation of influencer marketing and public relations strategies. That will include leading the creation of location press kits, supporting regional press outreach, liaising with the Global PR agency as needed, and hosting regional and international press and influencers under the supervision of the Director of Food and Beverage
Create and deliver the digital media approach and strategy for the location, specifically for the creation of content, advertising strategy, and new campaign proposals.
Create and curate initiatives across a range of media (video and web pre-roll, print, digital, etc.)
With support from your Operations team: plan and implement various marketing activations, special events, activations and partnerships such as pop-ups and fashion shows.
Promote awareness for Joia Beach internally and externally. Identify potential marketing opportunities such as digital advertising outlets, collaborations, material distribution strategies, and social media trends
Keep up to date with your local market happenings and new openings, emerging trends, and competitors.
Develop and source marketing and event-related materials as well as liaise with suppliers and internal departments for payments and delivery.
Support in hiring entertainment/talent including assisting with legal and accounting procedures for hiring entertainment, trials for new entertainers and the scheduling of entertainment for events.
Support the team by overseeing and organizing all administrative functions including marketing budget tracing, invoicing, the new supplier registration process, etc.
Ensure the organization and maintenance of our digital photo library and fulfill requests for images, logos, etc.
Support in maintaining relationships with local concierge companies and luxury hotels, luxury condos, boutiques, businesses, and offices so they have up-to-date information about Joia Beach's operating hours, upcoming events and promotions.
Work with the operations team to ensure the property is set up to brand standards each day. Each area will require attention to detail. Always look for ways to improve the guest experience and areas that might need some more love and attention to detail.
Work with the operations team to maintain relationships with guests by ensuring their experience is positive and memorable. Participate in creating and implementing guest-centric special moments for events such as birthdays and special celebrations.
Ensure the flow of information within the team; remember your best ambassadors are your front of house team who have daily contact with clients. It is essential that you share information about marketing actions, strategies, upcoming events and entertainment with them so they can promote and support your strategy with the guests.
Highlights: Specific Job Knowledge, Skills and Abilities
Below is a list of some key attributes that this candidate will possess and that are relevant to the role:
The ability to communicate effectively across a multinational and multicultural environment.
Enjoy working in hospitality and I am willing to go the extra mile to deliver an A+ experience for the client.
Possess attention to detail and take pride in my work, and work with integrity and objectivity in mind always.
Is a genuine brand ambassador inside and outside the work environment.
Understand luxury branding, the importance of customer service, and personal contact with clients.
Is creative, strategic, and forward-thinking with strong planning and organizational skills.
Possess the ability to effectively deal with internal and external customers, some of whom will require high levels of patience, tact, and diplomacy to diffuse anger, collect accurate information and resolve conflicts.
Can work under minimal direct supervision.
Possesses proper work discipline and can facilitate smooth communications and teamwork within the marketing department and other departments.
Has the ability to work in a fast-paced work environment and be a team player with first class people skills.
Understands that maintaining a neat, clean, and well-groomed appearance is essential at all times.
Projects enthusiasm, energy, and involvement in my communication with guests, supervisors, and other associates
Takes ownership of work product, as well as team's work product.
Can manage a multitude of assignments at once and prioritize accordingly.
Understanding the nature of the hospitality business requires flexibility to work weekends and holidays.
SOCIAL MEDIA MANAGEMENT
- Manage the content and editorial calendar for Facebook, Instagram, Twitter, YouTube and LinkedIn.
- Craft, produce and/or manage all posts across channels, including capturing content in-person, visual content curation or creation as necessary, and generating or adapting copy.
- Collaborate with Creative Director on larger communications strategies and budgets as they relate to social media and content communications.
LICENSE/QUALIFICATIONS: • Bachelor's degree in marketing or similar and/ or 4-6 years of experience with a proven track record of owning & executing marketing calendar working with highly cross-functional team • Experience in Restaurant, Retail, or other consumer-facing, service-based/distributed workforce environments preferred. • Experience working with 3rd party delivery brands & marketing through their channels is a plus. • Digital and e-commerce experience required. • Strong conceptual problem solver • Guest/Customer centric marketer • Start-up mentality, eager to move quickly and work with a lean team. • Highly curious, always looking to learn and stay ahead of trends. • Experience blending the physical and digital world through marketing promotions. • Creative problem-solver with the ability to work with a blank slate and inspire others. • Excellent communication skills--both verbal and written • Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving customer needs. • Experience using quantitative and qualitative insights and data to inform growth strategy, roadmap, prioritization.
SKILLS/APTITUDES: • Analytical skills and attention to detail • An understanding of trends and an ability to respond to customers' wishes. • Creativity and an ability to produce innovative and original ideas. • Team working skills. • The ability to manage and allocate budgets. • Written and verbal communication skills • Experience with and an understanding of market research. • Time and project management skills, including the ability to work on multiple projects at the same time. • An ability to think strategically and come up with campaigns.
Note:
A review of this of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties, all duties and requirements are essential job functions. this document does not create an employment contract implied or otherwise other than an "at will" employment relationship.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. associates will be required to perform any other job-related duties assigned by their supervisor.