In this role, you will be a key North American team member in identifying, prioritizing, developing and executing new market segments and channel go-to-market strategies (innovative price, product, promotions and customer solutions).
Scope
Central function supporting all CHEP Americas
Major/Key Accountabilities
Works closely with senior leadership to identify strategic growth opportunities
Manages portfolio of strategic marketing projects from business case assessment through delivering outcomes and key results
Develops and maintains project charters and portfolio management tools to aid in managing program roadmaps and tracking project workplans, milestones, risk assessment and scorecards
Aligns with cross-functional teams to prioritize strategic growth initiatives throughout the region based on size of prize and profitable growth impact to the business
Identifies and unlocks strategic growth opportunities aligned through segment or account-based go-to-market strategies in core and new markets/channels
Partners with cross-functional team to plan, organize and execute Account Based Marketing (ABM) and Portfolio Optimization programs with regional Key Strategic Accounts and Integrated Marketing/Demand Generation teams
Facilitates product, and program market leadership by building out regional strategic marketing capabilities
Develops Sales (Manufacturer & Retailer) Battlecards and Industry Solution Guides by Segment/Persona/Ideal Customer Profile; develops Strategic Marketing battlecards to aid and expedite leadership decision making
Develops and delivers standardized cross-regional reports using segmentation PowerBI, Nielsen and other tools
Leads research of new markets and channels as prioritized
Works closely with and regularly informs stakeholder team members to ensure ongoing alignment and coordination of growth activities
Actively develops effective cross-functional network to establish a broad base of business knowledge and perspectives
Measures
Key milestone deliverer
Strategic contribution and sales growth support
Revenue and pricing growth YoY
ROCI/ULP improvement
New segments/channels penetration
NPS score
Market, industry, and customer intelligence gathering that is then presented to leadership as actionable insights
Self-starter, results driven, and comfortable dealing with ambiguity
Successful track record of organizing, prioritizing, planning and executing portfolio of projects
Strong strategic thinking and reasoning skills
Basic financial business case assessment skills
Solid market research and analytical skills
Understanding of core business and the market eco-system in which we operate
Excellent cross-functional collaboration skills
Excellent verbal, written communication and presentation skills
Creative problem solver with high degree of service orientation
Ability to effectively and comfortably interface with senior leaders
Understanding of the US grocery and FMCG supply chain
Languages
Essential - English
Desirable - N/A
Base pay starting at $130K/annual
Salary ranges provided take into account a wide variety of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications, geographic differentials and other business and organizational needs. Therefore, actual amounts offered may be higher or lower than the range provided. If you have questions, please speak to your Talent Acquisition Partner about the flexibility and detail of our compensation philosophy.
Dependent on the position offered, other forms of compensation may be part of a total offering beyond medical & retirement benefits and may include other monetary incentives or business benefits.