Principal Product Manager – Marketing Performance at Siteimprove in Bellevue, Washington

Job Description:

As the Principal Product Manager for our Marketing Performance Platform, you will lead the development and strategy for a cutting-edge tool that integrates SEO, paid advertising, and analytics to empower marketing teams with data-driven insights. This platform will be essential in helping organizations optimize their marketing spend, drive cost-effective traffic acquisition, and improve website conversion rates. Your role will be pivotal in answering critical strategic questions such as: · How can we continuously innovate to deliver exceptional value to marketing teams worldwide?· How do we measure and improve the impact of our platform on marketing performance? · How do we ensure the platform is powered by the right mix of technology, data, and analytic insights? · How do we grow this product to meet business goals and market needs? If you're passionate about using marketing data, web analytics, machine learning, and cloud technology to solve complex and evolving problems, and are driven to make a significant impact in the marketing technology space, this role is for you.

What you will be doing

• Product Strategy and Roadmap: Define the vision, strategy, and roadmap for the Marketing Performance Platform. Work closely with stakeholders to ensure alignment with business objectives and customer needs.
• End-to-End Product Ownership: Lead the full product lifecycle, from concept to launch. This includes gathering and prioritizing requirements, writing detailed product specifications, and managing the execution of the roadmap. Engage in Quarterly Business Reviews with leadership to ensure your product is performing.
• Cross-Functional Leadership: Collaborate with engineering, design, data science, and marketing teams to develop and deliver innovative features. You will lead and coordinate efforts across teams to ensure optimal solutions are developed and delivered on time. Mentor and develop junior product managers, fostering a collaborative and high-performing team culture.
• Customer Focus: Stay closely connected with users to understand their challenges and ensure the platform is delivering tangible value. Continuously gather feedback to refine and improve the product.
• Data-Driven Decision Making: Utilize data analytics and customer insights to make informed decisions about product features, prioritization, and enhancements. You will be responsible for defining and tracking key performance metrics to measure success.
• Communication and Stakeholder Management: Clearly communicate the product vision, strategy, and progress to internal and external stakeholders, including senior leadership. Ensure all teams are aligned on goals and deliverables.
• Innovation: Identify new opportunities for growth and innovation within the marketing technology space. Explore new technologies and methodologies to keep the platform at the forefront of industry trends.
• Commercialization and Growth: Define market dynamics, target customer segments, route to commercialization, pricing, and packaging, upsell and monetization paths, and enablement materials for marketing and commercial organizations. Actively work with commercial stakeholders to drive product growth.
• Perform other related duties as assigned

What we will require of you

• Bachelor's degree in engineering, business, computer science, marketing, or a related field.
• 8+ years of product management experience, with a focus on marketing technology, data analytics, SEO, digital advertising, or related areas.
• Proven track record of owning and driving product strategy and roadmap execution.
• Experience in leading cross-functional teams and delivering products that drive measurable business outcomes.
• Strong analytical skills, with the ability to leverage data to make informed decisions.
• Excellent communication and leadership skills, with the ability to influence and collaborate across all levels of the organization.

What we will love about you

• Master's degree in Business Administration (MBA), computer science, data science, or a related technical field.
• Experience working with engineering teams on product development, particularly in cloud computing and data analytics environments.
• Familiarity with machine learning applications in marketing and advertising technology.

In addition, we hope you will appreciate:

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and two Give Back Days
• Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

The annual salary for this position ranges from $179,600 to $246,600, based on experience and qualifications. The targeted annual salary for this role is $202,900.
This target is designed to set clear expectations and align with our budget for the ideal candidate. We are dedicated to having open discussions about compensation during the interview process to ensure that we find a mutually beneficial match for both you and our team.

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