Integrated Marketing Campaign Manager (HYBRID) at Ellsworth Corporation in Germantown, Wisconsin

Job Description:

Ellsworth Corporation

Ellsworth,Germantown,Germantown, WI 53022, USA
Title Integrated Marketing Campaign Manager (HYBRID)
Job Category: Marketing
Risquisition Number: INTEG002650
Posted: October 21, 2024
Full-Time
Ellsworth-Germantown Germantown, WI 53022, USA

Job Details

Description

What does a cell phone in your pocket, a spaceship, and an electric vehicle have in common?

Ellsworth Adhesives specs in materials in each of those products!

Ellsworth Corporation, a global, industry leading distributor of specialty chemicals and equipment and adhesive manufacturer currently has an Integrated Marketing Campaign Manager position. This role reports into our corporate location in Germantown, WI. The ideal candidate would be open to being onsite or in a hybrid capacity (2 - 3 days onsite)

Are you a collaborative leader that enjoys managing cross-functional teams? Are you passionate about driving brand awareness, and engagement through integrated marketing efforts? Want to continue to grow your career? This is an exciting time to be a part of Ellsworth, come join our team!

Ellsworth Corporation is a family-run company that has had continuous growth for over 50 years. We are an industry-leading global distributor, manufacturer, and packager of adhesives used by cell phone, medical device, space/aerospace, and electric vehicle industries! Click here to see our state-of-the-art facility and distribution center and learn more about our business, and here to find out more about the industries we serve, and here to learn about our consumer and manufacturing divisions.

You will be responsible for the strategic development, execution, and optimization of multi-channel marketing campaigns that align with the company's business goals.

ADDITIONAL RESPONSIBILITIES:

• Oversees cross-channel customer-centric campaign execution across integrated digital platforms (e.g., paid, owned, and earned media) to ensure cohesive messaging and brand consistency.
• Collaborates with creative team (designers, copywriters, digital content creators) to develop visually compelling and on-brand campaign assets.
• Leverages data-driven insights using tools like Google Analytics, heatmaps, and A/B testing to optimize campaign performance for e-commerce metrics (e.g., conversion rate, ROAS, AOV).
• Manages e-commerce promotional strategies, including promotions, product launches, and sales events.
• Performs full range of people-management responsibilities, including making final decisions regarding hiring, disciplinary actions, performance management, compensation decisions, coaching, and development.
• Manages relationships with trade publications across business units, overseeing the planning, execution, and optimization of campaigns to ensure effective brand presence and alignment with business goals.

PERKS & BENEFITS

As an industry leader, we offer a competitive wage, bonus plan, and a comprehensive benefit package which includes Health, Prescription, Dental, Vision, Life, Disability, Flexible Spending, 401(k), Employee Assistance, Paid Time Off and Holidays, Wellness Program, Social Events, Community Involvement and much more! Click Here for a summary of Employee Benefits.

QUALIFICATIONS

• 5+ years of experience in marketing campaign management, preferably in a B2B or B2C environment.
• Proven track record of managing and delivering successful integrated marketing campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or relevant certifications (e.g., Google Analytics, HubSpot) are a plus.
• Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
• Proficiency in marketing automation tools (e.g., Hootsuite, Marketo), email platforms, and CRM systems (Opal, Monday).
• Experience with digital marketing tactics, including paid media, SEO/SEM, social media, and content marketing.
• Excellent communication and presentation skills.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Experience working in an Agile marketing environment.
• Familiarity with A/B testing, personalization, and dynamic content strategies.
• Strong understanding of branding principles and customer segmentation.

Recruitment Fraud Warning:

Ellsworth is aware of scams involving false offers of employment with our company.

These fraudulent interviews and job offers use fake websites, email addresses, group chat, and text messages. Please be aware that Ellsworth never asks candidates for their personal information, IDs, or bank account information during the interview process. Ellsworth also does not interview prospective candidates via instant message or group chat and does not require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer.

For more information or if you have been targeted, please reach out to RecruitingTeam@ellsworth.com.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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