Empower is full-service agency pushing the boundaries of media, creative, and performance. We empower brands to embrace the uncertainty of change and face their fears. We give them confidence in the outcomes we deliver by leaning into the mantra of "What If..." By quantifying the scale of these opportunities and challenging the status quo, we break down the growth-limiting silos that the platform age has created. We curate solutions to uncover incremental sources of growth which boldly put brands in attention-grabbing environments, capturing consumers' hearts, minds and wallets. We deliver real-time commerce-enabled breakthrough moments based on consumer needs to produce results and creates deeper connections.
We don't believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.
The SVP, Brand Strategy is a critical client partner, demonstrating leadership, strategic direction, accountability, business acumen, and vision for their portfolio of businesses.
SVP, Brand Strategy - Major Hispanic Food Brand
20+ years of agency and relevant industry experience, including 10+ years of management experience, required. Candidates must have at least 10 years of CPG experience, with a preference for food experience. Fluency in Spanish and English, both oral and written, is essential for this role.
Key Requirements:
Excellent bilingual communication skills, including written, oral, and presentation abilities.
Foundational knowledge of integrated marketing solutions, including linear and digital media.
Ability to command a leadership role in developing integrated marketing solutions to address client needs.
Highly organized with creative problem-solving skills.
Acts as a steward of strong team unity, ensuring optimal talent utilization and growth among all team members.
Must be comfortable working in the client's Miami-based offices at least 3 days a week.
Roles & Responsibilities:
Build strong partnerships between the agency and client by managing day-to-day activities.
Uncover client needs, desires, and objectives, and craft creative solutions that align with these goals.
Clearly communicate client objectives to colleagues and drive the development of timely solutions.
Provide strategic analysis to help shape the client's business.
Manage omni-channel campaigns across multiple touchpoints, including brand, creative, and media.
Develop strong relationships with the client's marketing team and across their organization.
Manage projects to tight deadlines in a fast-paced environment, working with cross-functional teams.
Support Strategy and Media teams by collecting, organizing, and providing all necessary planning materials, and ensure all deadlines and rotation schedules are accurate and executed flawlessly.
Operational Excellence:
Hyper-attention to detail with the ability to move projects forward.
Thrive in a fast-paced environment and perform well under pressure.
Ability to be a dynamic and trustworthy client lead.
Be a strategic thinker with a proactive mindset.
Enjoy problem-solving and thinking outside the box for solutions.
Must be nimble and excited about the opportunity to wear many hats.
Strong presentation skills, both written and in-person, with comfort presenting to client leadership teams.
Desire to roll up your sleeves and get the job done.