Associate Director, CRM Audience & Martech Activation at Bose Corporation in Framingham, Massachusetts

Job Description:

You know the moment. It's the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying "hello." It's in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We've dedicated ourselves to improving it for nearly 60 years. And we're passionate down to our bones about making whatever you're listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

The Associate Director of CRM Audience and Martech Activation will lead the development and execution of CRM platform and audience development to drive customer engagement, retention, and revenue growth targets. This role is responsible for overseeing CRM operations, loyalty initiatives, audience maturity, data science models, and cross-functional collaboration to enhance the customer experience. The ideal candidate will have a proven track record of managing CRM platforms, loyalty programs, and executing personalized marketing campaigns.

Specific requirements include:

• Oversee all CRM & Loyalty platforms, tools and the audience strategy to deliver on shared goals for customer engagement, revenue and lifetime value


• Own and develop new ways to mature and automate audience segmentation and orchestration with Bose CDP, ESP and other Martech tools


• Manage and optimize CRM systems and tools to support data-driven marketing and personalized customer experiences.


• Work closely with IT and other departments to ensure smooth integration of CRM platforms and data systems.


• Launch newly developed loyalty program on new technology across website and app experiences


• Bring to market new loyalty program functionality and design


• Continuously analyze and refine loyalty program offerings to meet customer needs and business objectives.


• Monitor program performance and customer behavior to identify opportunities for improvement and innovation.


• Leverage customer data and analytics to inform CRM and loyalty strategies.


• Develop and track KPIs to measure the effectiveness of CRM campaigns and loyalty initiatives.


• Use insights to optimize customer segmentation, and platform experiences to deliver personalized experiences across touchpoints


• Partner with marketing, product, sales, and customer service teams to align CRM and loyalty strategies with broader business initiatives. Serve as a key liaison between the CRM team and other stakeholders to ensure consistency in messaging and customer experience.


• Manage budgets for CRM and loyalty programs, ensuring cost-effective strategies that maximize ROI.


• Lead, mentor, and develop a team of audience and martech specialists fostering a culture of performance and growth.

Required Technical Skills:

• Understand, evaluate and implement personalized marketing strategies


• Knowledge of Digital marketing, strategies and best practices


• Ability to utilize analytics, business and consumer insights to drive data-driven planning


• Analysis of industry to identify opportunities in new ways of working and delivering improvements in consumer experience


• Analysis of data and industry trends that may impact strategy

Required Experience:

• Min 15 years digital marketing


• Min 5 years working on CRM or Loyalty operations and activation


• BA required (Business, marketing)


• Experience with Adobe suite (campaign, target, Analytics) and SFMC including Loyalty Manager


• Experience in audience segmentation


• Experience with global email management and site optimization

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Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com