Manager Loyalty at Bose Corporation in Framingham, Massachusetts

Job Description:

You know the moment. It's the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying "hello." It's in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We've dedicated ourselves to improving it for nearly 60 years. And we're passionate down to our bones about making whatever you're listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

As a key member of our CRM/Loyalty team within Global Consumer Marketing, the Loyalty Manager will lead and optimize our customer loyalty program. The ideal candidate will develop, manage, and enhance initiatives designed to drive customer retention, engagement, and advocacy. This role requires a blend of strategic thinking, data analysis, and a deep understanding of customer behavior to build and execute a comprehensive loyalty strategy.

Specific requirements:

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  Develop Loyalty Programs: Create and implement innovative loyalty program to enhance customer experience, improve retention, and drive repeat business.


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  Program Management: Oversee the day-to-day operations of loyalty programs, ensuring seamless execution across all customer touchpoints.


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  Customer Insights & Data Analysis: Analyze customer behavior and data to identify trends, segment customers, and develop targeted strategies that increase engagement.


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  Performance Tracking: Establish KPIs and metrics to track the success of loyalty initiatives, provide regular reporting on program effectiveness, and adjust strategies accordingly.


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  Cross-Functional Collaboration: Work closely with marketing, ecomm, product, and customer service teams to align loyalty programs with broader business objectives.


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  Customer Communication: Design and execute personalized communication strategies to engage and retain loyal customers, including email, in-app messaging, and social media campaigns.


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  Partnerships: Identify and manage partnerships with external vendors and businesses that can add value to the loyalty program.


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  Budget Management: Manage the loyalty program budget, ensuring cost efficiency and a strong return on investment. Oversee the

Required skills/experience:

• Understand, evaluate and implement personalized marketing strategies


• Knowledge of Digital marketing, strategies and best practices


• Ability to utilize analytics, business and consumer insights to drive data-driven planning


• Analysis of industry to identify opportunities in new ways of working and delivering improvements in consumer experience


• Analysis of data and industry trends that may impact strategy


• Min 5 years developing loyalty strategy and execution


• BA required (Business, marketing)


• Experience with Adobe suite (campaign, target, Analytics) and SFMC including


• Loyalty Management


• Experience in audience segmentation


• Experience with global email management and site optimization

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Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com