Sr Product Marketing Manager at Ascend Learning, Inc. in Burlington, Massachusetts

Job Description:

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

We are currently searching for an experienced Sr. Product Marketing Manager with innovative thinking and an ownership attitude. The Sr. Product Marketing Manager knows our customers deeply and is responsible for the successful in-market launch, adoption and retention for the products within our Health Professions and Cybersecurity portfolios. The responsibilities include B2B demand generation, creating impactful marketing communications, new product launches, and collaborating with our sales team to continually demonstrate the impact our solutions have on the success of students and educators in our markets. As the Senior Product Marketing Manager, you will oversee the development of marketing campaigns and strategies for assigned organizational products or product lines.

WHERE YOU’LL WORK

This position will work hybrid from our Burlington, MA office. Remote candidates in the United States will be considered.

HOW YOU’LL SPEND YOUR TIME

• 
  Effective Go to Market Plans: Develop and execute go-to-market plans that create awareness, attract and engage the target audience and create demand for specific products and solutions in collaboration with product, enablement and sales teams. Establish KPIs, reporting and analysis for marketing campaigns and product launches.


• 
  Customer-Centric Messaging: Be the voice of the customer by developing product positioning and competitively differentiated messaging based on customer insights, market research and product knowledge. Create in partnership with the creative team supporting materials and documentation including website content, datasheets, product brochures. Define target audiences and segmentation


• 
  External Partnerships to Drive Demand: Develop and manage external partnerships to reach and engage target audiences, increase brand awareness and drive demand.  


• 
  Communication of Market Needs: Maintain a thorough understanding of the marketplace, competitors, and customers and evangelize that information to key stakeholders. Understand and document customer journeys and persona, needs and pain points to be leveraged by marketing, product and sales partners. Partner with Demand Generation, Creative and Content Marketing to produce customer stories, testimonials, webinars and thought leadership content. 

 

WHAT YOU'LL NEED

• Bachelor’s degree in marketing, communications, advertising, or a related field.  


• 5+ years of marketing experience, preferably in a B2B category. 


• Experience in educational content or education technology will be considered a strong plus. 


• Experience with Pragmatic Marketing approach a plus 


• Excellent people and influencing skills to interact with marketing colleagues, cross-functional teams and external partners. Passionate about understanding customer needs and behaviors and translating them into actionable insights.

• Superior project management skills and ability to prioritize. Strong understanding of go-to-market strategies, messaging and segmentation 

• Exceptional written, verbal and presentation skills with the ability to tailor messaging to diverse audiences across sales, marketing and product management organizations.  

• Strategic thinker with analytical and problem-solving skills. Understands the difference between features/functionality and value. 


• Ability to multi-task in a high-volume, fast-paced, and entrepreneurial environment without sacrificing attention to detail. Ability to rapidly prioritize and react to changing market and organizational dynamics.  


• Experience managing project specific or initiative timelines and resources. Understanding of marketing automation, lead generation, and emerging marketing technologies.   

 

BENEFITS

• Flexible and generous paid time off


• Competitive medical, dental, vision and life insurance


• 401(k) employer matching program


• Parental leave


• Wellness resources


• Charitable matching program


• Hybrid work


• On-site workout facilities (Leawood, Gilbert, Burlington)


• Community outreach groups


• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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