Sr. Digital Marketing Specialist at MMC in New York, New York

Job Description:

Guy Carpenter brings together the world's top (re)insurance specialists, industry-leading analytics and the financial strength of Marsh McLennan to offer our clients a vast network of expertise across a broad range of industries and capabilities.


We are currently seeking candidates for the following position based in our New York City office.



What can you expect?

• Work within a global marketing and communications team to execute digital marketing and social media strategies and campaigns.


• Build and nurture trusted business partner relationships with segment/Center of Excellence/Global Strategic Advisory/Sales teams.


• Be a strategic thinker and doer, with a self-starting, resilient, and detail-oriented approach, always with an eye on the bigger picture.

What's in it for you?

• Culture of internal mobility, collaboration, and valued partnership with HR.


• Work for a responsible corporate citizen with great employee benefits and paid time off.


• Foster a vibrant, inclusive, and diverse culture where every voice is heard.


• Excellent benefits, including competitive salaries, comprehensive health and welfare programs, tuition assistance, 401K, ESPP, employee assistance program, and generous vacation plan.

We'll rely on you to:

• Manage Guy Carpenter's social channels (LinkedIn and Twitter/X) by developing strategies, creating content, executing campaigns, and analyzing performance.


• Expand digital marketing offerings through complex design and content writing tasks.


• Plan and execute external-facing digital marketing campaigns, including paid social media plans.


• Utilize advanced SEO tools to evaluate web pages, conduct site audits, and perform competitive analysis for actionable insights.


• Contribute to disciplined scorecards and KPIs to measure program effectiveness, service levels, quality, and transaction costs.


• Develop and edit copy for marketing materials, including mailings, ads, surveys, and website landing pages.


• Act as a marketing liaison for the company's CRM and marketing automation initiatives.

What you need to have:

• Bachelors degree in Marketing/Communications.


• 5 -7 years of work experience in digital marketing/communications for a Professional Services firm.


• Experience managing business social sites (LinkedIn, Twitter/X, etc.).


• Expertise in Pardot, MPower/Dynamics, MS SharePoint.


• Experience with Khoros, EveryoneSocial, Cvent and Adobe Experience Manager.


• Proficiency in HTML editing.

What makes you stand out:

• Professional Services industry experience.


• Ability to adapt to a dynamic and fast-paced global environment.


• Impeccable listening skills and strong communications instincts.


• Trusted advisor and collaborator.

GUY CARPENTER



Guy Carpenter & Company, LLC is a leading global risk and reinsurance specialist with more than 3,100 professionals in over 60 offices around the world. Guy Carpenter delivers a powerful combination of broking expertise, trusted strategic advisory services and industry-leading analytics to help clients adapt to emerging opportunities and achieve profitable growth. Guy Carpenter is a business of Marsh McLennan (NYSE: MMC), the world's leading professional services firm in the areas of risk, strategy and people. The company's 85,000 colleagues advise clients in over 130 countries. With annualized revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading companies including Marsh, Mercer and Oliver Wyman. For more information, visit www.guycarp.com and follow Guy Carpenter on LinkedIn and Twitter @GuyCarpenter


Marsh McLennan and its Affiliates are EOEMinority/Female/Disability/Vet/SexualOrientation/Gender Identity employers.


Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local based teams will identify at least one "anchor day" per week on which their full team will be together in person. office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.


#LI-KS1 #reinsurance


The applicable base salary range for this role is $58,900 to $117,800.


The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.


We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs. Apply Now