Content Strategist at Medline Industries, Inc. in Northfield, Illinois

Job Description:

Job Summary

Job Description

JOB SUMMARY

Develop, manage, and execute content plans as part of a larger, cross-functional marketing strategy to actively engage customers through the decision-making process and across marketing channels.

Collaborate across the organization to manage the plan, align, source, create, review performance, and edit relevant content specific to different customer and business needs. 

CORE JOB RESPONSIBILITES

Strategic planning:

• Collaborates with content developers across the organization (corporate communications, integrated marketing, sales marketing and creative teams) to develop and manage content plan in line with business priorities.




• Works with the marketing strategist on repurposing opportunities across multiple mediums (i.e. editorial style publications, M.com marketing pages, case study, persuasive article, infographic visuals, carousel storytelling, etc)




• Demonstrates a clear understanding of business objectives and collaborates with stakeholders to ensure they show up in output.




• Create and maintain a content plan and calendar, prioritizing against business needs.




• Has forethought and drive to monitor, refresh or remove out-of-date content.




• Understands the buying process and marketing funnel. Works with the integrated marketing team to identify the right content and cadence aligned with the business strategy and positioning.




• Challenges our team and stakeholders on the relevance and viability of content under consideration.




• Master of leveraging generative AI tools in the process, to enhance content creation efficiency and innovation.

Creative development:  Brief and create content on assigned businesses, developing Medline’s reputation in those areas, with clear success factors and strategic creative throughout the length of long-term marketing initiatives.

• Translates the business objectives into creative briefs for content articles




• Works collaboratively with creative team to develop and present cohesive experience from concept through to final execution.




• Identify, acquire, organize and curate content, with an eye on efficiency through repurposing.




• Flexible and able change course or adjust ideas based on metrics and feedback.




• Collaborates w/creative and digital development teams to ensure that content requirements and user experience are top of mind




• Collaborates and manages written content from conceptual stage through final production.




• Create and adapt content based on the different best practices for each channel of distribution. 




• Accountable for quality of content checking against professional writing standards and guidelines, checking spelling, notations, links etc.

Performance tracking: Review analytics across key metrics, collaborating with team to make plan adjustments as needed to hit engagement and SEO targets.

• Master of SEO strategies considering web pages and content articles pages to build authority




• Puts reviews and plans in place that prevent content from stagnating




• Familiar with Google Analytics

Project management and organization: Organizes and communicates effectively across the team

• Works proactively, against long-term marketing strategies to develop content in accordance with editorial calendar and well in advance of release date.




• Has the ability to work within tight time frames and within tight budgets, ensuring delivery is met and project is completed within budget.

MINIMUM JOB REQUIREMENTS

Education

Bachelor’s Degree.

Certification / Licensure

n/a

Work Experience

At least 5 years of experience in integrated marketing or marketing communications.

Experience building, launching, and managing B2B and B2C content plans.

Knowledge / Skills / Abilities

• Experience working with cross-functional teams and facilitating teams to identify and implement solutions.




• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).




• Experience in reading and applying content web analytics through Google Analytics




• Familiar with SEM Rush or similar SEO tools




• Some travel might be required for business purposes (within state and out of state).

MINIMUM JOB REQUIREMENTS

Education

Bachelor’s Degree.

Certification / Licensure

n/a

Work Experience

At least 5 years of experience in integrated marketing or marketing communications.

Experience building, launching, and managing B2B and B2C content plans.

Knowledge / Skills / Abilities

• Experience working with cross-functional teams and facilitating teams to identify and implement solutions.




• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).




• Experience in reading and applying content web analytics through Google Analytics




• Familiar with SEM Rush or similar SEO tools




• Some travel might be required for business purposes (within state and out of state).

PREFERRED JOB REQUIREMENTS

Education

Bachelor’s degree in marketing communication, journalism, advertising, PR, marketing.

Knowledge / Skills / Abilities

Experience with digital marketing and demand generation.

Experience in writing and developing content for healthcare/medical B2B.

Experience interpreting marketing direction and developing strategy for multiple clients and/or brands.

Benefits - Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.

Every day, we’re focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what’s right to delivering business results, together, we’re better. Explore our Diversity, Equity and Inclusion page here.

Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.