Digital Marketing Manager at Simplus in Boston, Massachusetts

Job Description:

Marketing | Remote - US



Summary/Objective



We are seeking a Digital Marketing Manager with 5+ years of experience managing strategy and execution for website optimization/personalization, SEO, as well as paid and organic social. This person will play a key role in upleveling our brand perception in the market, as well as generating and accelerating pipeline. This person should be a digital marketing expert, advising on and implementing best practices by channel.



Reports to



VP, NA Marketing



Job Duties:

• Review and assess the state of our digital marketing today, and create a plan/recommendation to uplevel our brand, and contribute to pipeline growth and acceleration.


• Own website personalization and optimization, working with content marketing and design to uplift our current state. Will work with VP, NA Marketing to ensure campaigns align to GTM.


• Own digital ABM marketing strategy and execution to key accounts/industries through our ABM platform, Influ2.


• Own social media strategy and execution across platforms, with a key focus on our LinkedIn brand and presence. Will work closely with our content marketers and design to ensure consistent voice and visual design.


• Responsible for analysis and reporting across all digital marketing channels.


• Responsible for pipeline tracking and attribution across all digital marketing campaigns.

Required Education and Experience

1. Degree in Marketing, Communication, Advertising or related field


2. Minimum 5 years experience in digital marketing


3. Experience strategizing and implementing end-to-end digital marketing campaigns


4. Experience running high performing campaigns on LinkedIn


5. Must have a strong eye for compelling visual design


6. Experience driving consistent, cohesive campaigns/messaging


7. Strong written and verbal communication skills a must

Preferred Education and Experience

1. Experience working in SaaS or SaaS services, specifically in a B2B environment marketing to commercial+ size organizations


2. Experience working in WordPress, Influ2, ZoomInfo, Pardot, and Salesforce


3. Experience in graphic design

Position Type/Expected Hours of Work



This is a full-time position from home (remotely) or in our Lehi, Utah headquarters. Days and hours of work are Monday through Friday during normal business hours.



Travel



Some travel may be required up to 15% of the time.



Other Duties



Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


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