Digital Analytics and Insight Specialist at National Council on Aging in Arlington, Virginia

Job Description:

We believe every person deserves to age well. That’s why we’re on a path to improve the lives of 40 million older adults by 2030. Come join an awesome team and learn about the work we do, the people we serve, and why equitable aging matters now more than ever. At NCOA, we represent the interests of the aging population across the nation, while striving to live out our core values of equity, excellence, and innovation. This is meaningful work where we put “people first” and our employees can learn and grow, where work/life balance is prioritized, and have a flexible hybrid work schedule while being part of a dynamic, collaborative team.

We are interested in growing our team with passionate, committed, and innovative individuals. The Digital Analytics and Insight Specialist will join NCOA at a time of dynamic growth.

POSITION SUMMARY

The Digital Analytics and Insight Specialist will be a new role on NCOA's digital team, responsible for leveraging data to drive insights and inform decision-making. This role requires the ability to query and manipulate data from multiple sources, curiosity and critical thinking, data visualization skills, and data storytelling. Experience with Google Analytics, Amazon Web Services (AWS), and Semrush is required, as well as Microsoft Excel and PowerBI. The Digital Analytics and Insight Specialist will ensure our websites are appropriately tagged and that data visualizations are comprehensive, accurate, and interpreted accurately. A successful person in this new role will take ownership of the end-to-end reporting process, from tagging websites to collaborating with team members for continuous improvement and performance presentations.

Positions at this level require advanced knowledge and experience with digital data analysis and visualization. Incumbents are required to make independent judgements within their scope of work and require minimal oversight. Incumbents have a minimum of three years of applicable experience in their discipline and a bachelor’s degree or the equivalent, as well as substantive experience at this level.

KEY RESPONSIBILITIES

Data Tagging and Monitoring:

• Implement and manage tagging strategies to capture relevant data across digital properties to monitor key events, measure campaign performance, and inform continuous improvement.
• Monitor and ensure the accuracy and integrity of data collected from multiple sources.
• Troubleshoot and resolve data collection issues as they arise.

Data Analysis and Visualization:

• Understand data resources and know which and how to use them for data insights use case or investigation.
• Analyze data to identify trends, patterns, and insights that can inform strategic decisions.
• Develop and maintain dashboards and reports.
• Create compelling data visualizations to effectively communicate findings to stakeholders.

Performance Reporting:

• Generate reports on key performance indicators (KPIs) for ncoa.org, benefitscheckup.org, and other digital properties.
• Monitor SEO performance metrics and provide recommendations for improvement.
• Contribute to campaign performance presentations for external partners.

Collaboration and Stakeholder Engagement:

• Support the digital team in achieving its goals through data-informed continuous improvement and data-driven decision-making.
• Contribute to collaborative team environment that cultivates efficient execution, innovation, and continuous improvement.
• Communicate effectively with internal and external stakeholders to gather requirements and deliver actionable insights.
• Constructively challenge colleagues on assumptions and goals by asking questions and providing data.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field.
• Minimum of 3 years of experience in data analysis for digital properties.
• Proficiency with data sources Google Analytics, Amazon Web Services (AWS), and Semrush.
• Proficiency with Microsoft Excel and PowerBI.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• Excellent communication skills, with the ability to convey technical information to non-technical stakeholders.
• Ability to work independently and collaboratively within a team environment.

Other Preferred Qualifications:

• Familiarity with technical SEO and web analytics best practices.
• Experience with additional web usage sources Mouseflow, Algolia, and Google Search Console.
• Experience with Looker Studio and AWS QuickSight.
• Passion for using data to drive positive outcomes for disadvantaged populations, such as seniors and people with disabilities.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequently required to sit or use a standing desk.
• Occasionally required to walk.
• Occasionally required to reach with hands and arms.
• Frequently required to talk or listen.
• Occasionally required to bend, lift, or climb stairs.
• Occasionally required to lift light weights (less than 25 pounds).

WORK ENVIRONMENT

• The noise level in the work environment is usually moderate.

SELECTION PROCESS

We only accept applications that follow the electronic process. No phone calls please. This position is subject to background screening. Qualified applicants should submit a cover letter with salary requirements and resume to the Digital Analytics and Insight Specialist job posting:

https://www.ncoa.org/page/careers

NCOA offers generous benefits, including:

• Medical, Dental, Vision, STD, LTD insurances
• Paid vacation, sick, and other types of leave
• 403(b) Retirement plan
• Hybrid remote work options
• And more!

NCOA is an Equal Employment Opportunity Employer and a Diversity, Equity, and Inclusion Champion

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