Director, 2nd Party Optical Retail Channel Development at Meta in Seattle, Washington

Job Description:

Meta is a cutting-edge technology company focused on connecting people, enabling meaningful interactions, and building communities. Our diverse portfolio includes innovative products and platforms that shape the future of communication, collaboration, and connectivity.We are looking for a seasoned and strategic leader to join our team as the Director of 2nd Party Optical Retail Channel Development. The ideal candidate will be responsible for leading the expansion of our retail presence in EL's Global O&O stores, enhancing performance in existing stores, and developing new wholesale channels. This is an exciting opportunity to drive growth and innovation in the retail industry.As the Director of 2nd Party Optical Retail Channel Development, you will be responsible for driving sales growth and operational excellence in our Key Partner's O&O stores. You will lead a team that is focused on expanding retail presence, improving in-store performance, and managing partner enablement programs. This is a unique opportunity to work with a leading global brand and contribute to the growth of our smart glasses business.

Director, 2nd Party Optical Retail Channel Development Responsibilities:

• Identify assortment gaps and develop plans to increase coverage.


• Monitor inventory and manage out-of-stocks.


• Drive demo teams to ensure operational excellence.


• Analyze store-level performance to identify trends and best practices.


• Develop in-store velocity improvement programs.


• Create store audit programs.


• Fund incentive programs.


• Incorporate partner marketing insights to inform Meta marketing spend.


• Develop plans for channel marketing budgets and MDF programs.


• Ensure training assets and dashboards are developed and deployed.


• Partner to develop awareness/training roadshows.


• Manage Wholesale Subsidy program.


• Design and implement Opex programs that drive performance.


• Recruit, manage, and develop individual contributors (ICs).


• Foster talent growth through succession planning and development programs.


• Ensure effective team structure and resource allocation.


• Establish cross-functional partnerships to drive business objectives.


• Align with internal stakeholders to leverage resources and expertise.


• Build and maintain influential relationships with retail partner executives.


• Communicate business objectives and progress to partner leadership.


• Provide expert product knowledge and guidance.


• Develop strategic engagement plans to drive joint growth.


• Travel up to 25% of the time

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, or related field.


• 15+ years of experience in channel sales and marketing management


• 10+ years in a senior sales or channel/trade marketing, partner enablement role with a demonstrated record of success in technology and/or optical based consumer sales


• 5+ years of consumer sales leadership and people management experience


• Proven track record of driving sales growth and operational excellence in retail environments.


• Proven advocate for innovation and the opportunities presented by disruptive technologies


• Background in Optical Retail


• Demonstrated analytical and problem-solving skills, with experience interpreting data and making informed decisions


• Clear communication and interpersonal skills, with experience building relationships with internal and external stakeholders

Preferred Qualifications:

• 5+ years of experience in the eyewear industry

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$232,000/year to $296,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now