Senior Marketer - Remote at Be The Match in Minneapolis, Minnesota

Job Description:

Please apply online using a laptop or desktop computer.

POSITION SUMMARY:

The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as a key team member across multiple B2B business lines, driving impactful marketing programs that cultivate deeper relationships with our partners and elevate awareness for our critical services in the bone marrow transplant (BMT) industry.

Check out our video Saving Lives: It's the Best Job Ever

ACCOUNTABILITIES:

Primary Functions:

• Drive B2B marketing initiatives that drive product/service adoption and directly contribute to achieving the organizations objectives.
• Provide strategic direction and oversight for all aspects of marketing campaign execution and analyzes results and optimizes campaigns for maximum impact.
• Cultivate strong relationships with internal and external stakeholders, Transplant Centers, Apheresis Centers, Collection Centers, Donor Centers, Cord Blood Banks and partner organizations.
• Deliver transformational thinking to how core audiences engage with NMDP and act as a ROI pacesetter for key initiatives.
• Work cross-functionally on non-marketing initiatives that have a cascading impact on how our audiences perceive us at large-be it with IT, enablement, field staff, or otherwise.
• Participate in-and act as an NMDP SME within-industry groups, forums, or conferences, as needed.

Responsibilities

• Develop and implement data-driven, innovative marketing approaches for segmented B2B clients, collaborating closely with Product Managers, Market Research, and Business Partners to gather insights and secure buy-in from senior leadership.
• Generate annual marketing plans, including goal setting, strategic planning, and outlining timelines, in collaboration with key stakeholders.
• Oversee all aspects of marketing campaign execution, including:
  
  
  • Content creation (e.g., website copy, blog posts, social media content)
  • Channel management (e.g., paid advertising, email marketing, social media campaigns)
  • Performance measurement and reporting
  • Collaboration with internal stakeholders across various departments (Clinical Operations, Research, IT, etc.) to ensure seamless integration of marketing strategies with broader organizational goals.
  • Management of relationships with external agencies and partner organizations.
• Manage budgets for assigned business units and initiatives.
• Mentor junior team members, fostering a collaborative environment and providing feedback to optimize team performance.

• Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)
• Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
• Customer relationship management (CRM) platform experience - Salesforce and Pardot preferred
• Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
• Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
• Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel

Ability to:

• Informally lead down and across through team building/mentoring-while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting
• Leverage best practices to support organizational goals and deliver exceptional experiences for NMDP partners, contributing to measurable year-over-year improvements
• Lead through transformational or process change and create alignment within teams
• Learn NMDP's key constituents, our affiliated audiences, and the bone marrow BMT industry at large

Education and/or Experience:

• Bachelor's degree in marketing or related field.
• 7 years of experience in a marketing role with experience leading cross-functional project teams and agency management
• Experience regularly presenting to-and receiving feedback from-the C suite, executive leadership, and senior leadership

PREFERRED QUALIFICATIONS : (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Master's degree in marketing or related field
• Experience in medical/healthcare/scientific marketing

DEI COMMITMENT:

As part of our values, we are committed to supporting diversity, equity, and inclusion at NMDP. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, faith, and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

BENEFITS:
NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information